Cookie Policy

This website uses cookies to provide technical functionality, improve the user experience and help us optimizing the website for our users. Find out more in our Privacy Policy

globe icon

Diese Webseite ist auch auf Deutsch verfügbar.

Region auswählenUK - English
Region auswählenUK - English

Corporate publishing is a major media growth market

An interview with Dieter Reichert

“A new cooperative approach is required. Collaboration – not just within the company, but also between competitors – is the key to sustainable success. And corporate publishing as a strategic communications tool will support the implementation of these new forms of collaboration in terms of content,” said censhare-CMO Dieter Reichert in an interview with the corporate publishing portal CP-Wissen.

Dieter Reichert, CMO censhare AG

Dieter Reichert, CMO censhare AG

With its own offerings for CP service providers, censhare aims to meet the increasing demands facing agencies. As Reichert stated: “The situation in CP is extraordinary, as relatively small agencies have to support complex media processes. In addition to customer magazines, there are websites, microsites, e-magazines, iPad and mobile versions, brochures and corporate books. Such media is often also produced in different language versions.”

More on this directly at CP-Wissen: “Dieter Reichert: Wir waren für viele zu teuer.”