Your products are the lifeblood of your company. Without them, you’d have nothing to sell, after all. Marketing, sales and engineering all need easy access to product information on a daily basis. Just because different departments need to utilize the information for different reasons, is it necessary to have them all on different systems?
Efficiency, security and manageability should all be taken into account when considering your product information management system. This whitepaper highlights what to look for and guides you in making an informed decision.
The major problems and limitations of traditional PIMs.
What a semantic approach to PIM means.
The benefits to marketing with integrated product information.
And, how to future proof your product assets.