In a world where the consumer has more power than ever before, companies must fight for their favor and deliver strong content, as well as keeping up with trends such as personalization and ultra convenience. Contemporary corporate and product communication therefore requires information that is constantly current, accurate and available, and is combined with consistent strategies, smart employees, and the right technology.
Centralized Content Management for Better Communication is a whitepaper from TGOA and censhare which explains how this can be achieved through centralized content management, leveraging high quality content and deliver a customer experience that rivals the big names.
The right data model
Information supply chain management (ISCM)
Organizational cooperation and collaboration
The all in one platform
Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.