Modern marketing requires a myriad of connected technologies, but the tools evolved to support the functions supported by marketing technology vendors still differ dramatically.
DAM & Dynamic Production is a whitepaper by industry analyst and DAM expert, Theresa Regli
, looking at the disconnected state of the many vendor solutions across the MarTech software industry, and how these can let enterprise organizations down. As enterprise evolve, they are in need of a connected technology ecosystem, with only intimately connected system able to support companies with collaborative and efficient production and distribution processes.
The business case for dynamic production processes
How an evolving enterprise is in need of a connected martech ecosystem
The advantages of connected production tools and process
Facilitating omnichannel adaptations
Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.