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The State of Universal Content Management 2020

The Importance of Integrated Content Management

New research based on a global survey of more than 700 business professionals, has revealed the importance of an integrated and centralized approach to content management, no matter the size and scale of an organization's operations.

The State of Universal Content Management 2020 from London Research in partnership with censhare, presents these finding, which focus on the winning strategies of leading organizations in their space, and clearly shows the benefits of facilitating strategic content goals at what is a very poignant time.

Many organizations are struggling with fragmented content across teams, markets & platforms. This research looks at those companies we call content management leaders, exploring what they do differently.

Linus Gregoriadis Director, London Research

Key Findings

The report exposes the importance of an integrated approach to content management, through key findings, such as:

Leaders

enable their users 3x more often to quickly find the assets they need

70%

of marketers feel they'd add more value with reduced content admin

Goals

in communications are far more likely to be met or exceeded by leaders

>50%

of marketers' time is spent on unnecessary content tasks

Integrated

and centralized content management hubs are key to success

Download Full Report

Listen to a summary of the report's main findings!

This on demand webinar explores key elements of the report, including a brief overview of the research methodology the findings stem from.

Presented by research author Linus Gregoriadis, Director and Co Founder of London Research, and Mathias Wurth, CMO for censhare AG.

The State of Universal Content Management 2020

Exclusive research based on a study of over 700 marketing and business professionals, exploring the current state of their content management and the winning strategies of industry leaders.

Please complete form to view content.

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censhare Platform

Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.

Learn More

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