Digital Asset Management (DAM) experts Theresa Regli and Francisco Ruiz dive into the complex world of managing digital assets across every step of the user experience.
As brands move head-first into creating more personalized experiences for their audiences, there’s a greater demand for more and more content to fuel the needs of individual audiences. You’d think this fast-paced consumption of digital media would be every marketer’s dream, but managing it in a way that allows you to track all of the components of your brand’s story can get messy. That’s where a DAM solution comes in.
Where DAM fits into the digital marketing framework, enabling personalized user experiences
How to efficiently manage your content, from simplifying the search process to creating a workflow for your team and external collaborators
Common pitfalls that marketers make when getting started with DAM, and how to work through them
Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.