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As a content professional, I have spent years watching and participating in the debate as to what the most important element of managing and developing a digital experience strategy is.
It seems that personalization is tricky. But perhaps the problem lies more with marketers finding it difficult to throw off the old habits of interruption and adapt to being useful.
Last week, I shared that going forward we are going to share all of our content for free which triggered some interesting discussion. This got me thinking – what is the value of our content?
I have had a marketing epiphany. I am about to remove all the registrations gates from our content and set it free! I figure that if you want to us to contact you, you will let us know.
This week, Ian Truscott jumps off the marketing hamster wheel to explain exactly what he means by this term and how exactly its effects could be damaging your marketing efforts.
I’ve noticed a bit of downer on technology from some of our industry's big brains, specifically regarding marketing automation and what it’s being used for. So why so glum?
Ian Truscott takes advantage of being on hold with his car insurance company to talk omnichannel customer experience this week - or rather how not to do it...
Ian Truscott, fueled by DAM expert Theresa Regli, suggests that the right way for most organizations to update their content operations and process is to focus on the basics of Digital Asset Management.
