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Our Thoughts on Tuesday 2¢

Ian Truscott 02.10.2018

Tuesday 2¢: Who Rules the No-Silo Roost - PIM, DAM, DXP, or WCM?

A centralized content management system makes sense as organizations continue to adapt to this digital age, but who will help us overcome the silos?
Ian Truscott 04.09.2018

Tuesday 2¢: Information is Cheap and Plentiful - Context, Meaning and Time are Not

In a world of information, context and meaning are more important than ever - but in my opinion the ultimate luxury is time.
Ian Truscott 21.08.2018

Tuesday 2¢: There is No King or Queen, Only Community

As a content professional, I have spent years watching and participating in the debate as to what the most important element of managing and developing a digital experience strategy is.
Ian Truscott 14.08.2018

Tuesday 2¢: Perils of Personalization - My Girls Have Ruined Netflix

It seems that personalization is tricky. But perhaps the problem lies more with marketers finding it difficult to throw off the old habits of interruption and adapt to being useful.
Ian Truscott 07.08.2018

Tuesday 2¢: The Value of Our Content

Last week, I shared that going forward we are going to share all of our content for free which triggered some interesting discussion. This got me thinking – what is the value of our content?
Ian Truscott 31.07.2018

Tuesday 2¢: If You Love Your Content, Trust and Set It Free

I have had a marketing epiphany. I am about to remove all the registrations gates from our content and set it free! I figure that if you want to us to contact you, you will let us know.
Ian Truscott 24.07.2018

Tuesday 2¢: Roll Up, Roll Up! It’s the Hamster Wheel of Marketing

This week, Ian Truscott jumps off the marketing hamster wheel to explain exactly what he means by this term and how exactly its effects could be damaging your marketing efforts.
- Digital Marketing
- Tuesday 2¢
Ian Truscott 10.07.2018

Tuesday 2¢: Are the Machines Ruining Marketing?

I’ve noticed a bit of downer on technology from some of our industry's big brains, specifically regarding marketing automation and what it’s being used for. So why so glum?
Ian Truscott 03.07.2018

Tuesday 2¢: Do Not Reply to This Message

Ian Truscott takes advantage of being on hold with his car insurance company to talk omnichannel customer experience this week - or rather how not to do it...
- Digital Marketing
- Tuesday 2¢
Ian Truscott 26.06.2018

Tuesday 2¢: Theresa Regli and Back to DAM Basics

Ian Truscott, fueled by DAM expert Theresa Regli, suggests that the right way for most organizations to update their content operations and process is to focus on the basics of Digital Asset Management.
- Digital Asset Management
- Tuesday 2¢

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