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The power of storytelling in emotionally engaging consumers is well understood by brands and their marketers, but what about the power of the product itself?
A PIM is a centralized hub of product information, the single source of truth of data essential for any company managing a product inventory. You can watch the censhare PIM in action in an on demand webinar.
Due to a fast paced economy, Integrated Content Management is quickly becoming a business critical discipline. Yet only 37% of companies can boast of actually having a centralized content hub.
The pressure on today's marketers is enormous. So how is it, that some teams are able to handle this so easily? We look at the example of BSH Hausgeräte GmbH, whose Universal Content Management approach has successfully revamped and improved its content management operations.
New products, variants, as well as updates mean that it takes constant care and attention to ensure that the most up to date information is available on all products. Thankfully, the efficiencies created by a PIM solution can be a game changer here.
Netherlands’ most successful cooperative grocery chain PLUS Retail has used censhare’s Universal Content Management system to help perfect their content capabilities and transform their business.
Providing your retail partners with accurate marketing information in a timely manner across various touchpoints, regions and materials, is no easy task and was faced by Vitra.
For marketers, managing communications across the wide range of possible channels while keeping some kind of brand consistency and building an effective customer journey can be a challenging task.
The grocery sector presents a serious juggling act for its content managers - being able to integrate an ever shifting information reserve across all media, accurately and effectively.
