A PIM is a centralized hub of product information, the single source of truth of data essential for any company managing a product inventory. You can watch the censhare PIM in action in an on demand webinar.
The pressure on today's marketers is enormous. So how is it, that some teams are able to handle this so easily? We look at the example of BSH Hausgeräte GmbH, whose Universal Content Management approach has successfully revamped and improved its content management operations.
New products, variants, as well as updates mean that it takes constant care and attention to ensure that the most up to date information is available on all products. Thankfully, the efficiencies created by a PIM solution can be a game changer here.