Inside censhare: Walter Bauer on the Management of Things

This week on Inside censhare it’s part 2 of my conversation with Walter Bauer, our CTO.

Last time we talked about the start of censhare and this time we dive into the depths of our architecture and discuss our Graph NoSQL database and the reasons why we made the decision to take the less well trodden road when everyone else was choosing relational databases.

Watch as this former techie, now marketer, tries to desperately cling on to the conversational coat tails of our founding product architect as we flirt dangerously with the deeply technical, yet manage to keep on track and talk about the value of a semantic database in an age of real time, personalised, contextual content.

Ah.. yes.. “content”. What do we call all the stuff the contemporary CMS manages today?

It’s no longer just text and rich media assets, but people, pricing, consumption data (etc., etc.) and in our discussion we consider whether we can create a new software category; Thing Management Systems™.

Before the analysts and the industry cool kids jump on this and your CEO is emailing you wondering why you don’t have a “Thing Management System”, remember you heard it here first!

Enjoy the video, I might be slightly out of my technical depth, but it’s a lot of fun talking to Walter.

With censhare at the heart of the article-based production Hearst UK controls all print and digital media and achieves a massive cultural change.

The Power of a Semantic Network

censhare's semantic network is able to relate all data and will move your departments out of their respective silos and into one cohesive team.

Watch Movie
Ian Truscott Ian Truscott

Ian Truscott has a passion for creating ART (Awareness, Revenue and Trust) for B2B software companies as a marketing leader and is a censhare alumni. Wanting to connect a like minded community and share something useful, he founded Rockstar CMO, a monthly digital publication, and is currently helping B2B companies create ART at appropingo.

Cookie Policy

This website uses cookies and third party tracking tools to provide technical functionality, improve the user experience and help us optimizing the website for our users. Find out more in our Privacy Policy

Necessary Cookies

These cookies are necessary for the function and operation of this website. Without these cookies we would not be able to offer you services such as contact forms and territory selection. These cookies collect anonymous information and cannot track your movements on other websites.

Show CookiesHide Cookies
















Marketing Cookies

Marketing Cookies are being used to deliver adverts and other communications relevant to you and your interests, to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns.

Show CookiesHide Cookies