Deliver a Personalized Experience for Your Consumer
Consumers today demand more content during the buying decision than ever before. In addition to the standard product descriptions, specification and pricing, video and rich media assets, 3D models and social media content have become a key part of the pre-purchase product experience. Consumers also expect the content to be not only in their preferred language, but also produced for them, relevant to their role, task or problem, and delivered in the format and on the channel of their choice.
Product centric enterprises therefore need to think beyond traditional Master Data Management when assembling all the product information needed to engage with consumers, enable sales teams and communicate coherently across an often increasingly fragmented distribution channel. It has become a complex problem that for many organizations sits across multiple systems, business units and internal processes. For most, it requires more than a traditional PIM system, as the business requirements extend to resource management and digital asset management.
Our clients have seen significant value in consolidating their product content, digital assets and data into our Universal, Smart Content Management system. It has enabled the business to work from a common interface, an open repository and within a common business process framework which has streamlined the diverse activities required to create and manage the assets necessary to a contemporary, content rich and relevant commerce experience.
Unlike many traditional PIM solutions, the censhare system doesn’t stop at the management of assets, but also takes care of the delivery. Whether it’s to web, mobile, social media or print, censhare can deliver a personalized experience focused around the consumer on the channel or engagement platform of their choice.