Dive into the world of DXP with this report from Digital Clarity Group - bringing you a tantalizing low down on cross sector DXP implementation strategies.
Digital disruption and transformation are unstoppable forces propelling the strategies, business models, and priorities of business and government leaders worldwide. No industry, region, or business size is exempt, pushing business, IT, and marketing leaders to develop unique, effective solutions that deliver exceptional customer experiences through digital experience platforms.
This censhare sponsored report surveyed 300 business and IT leaders across the US and Europe to gain deep insight into those strategies - the results are fascinating!
Executive interviews and online surveys provide rich business and technical insight into how organizations approach digital experience (DX) architectures and platforms, including DX channels and tools, emerging technologies which hold the greatest strategic interest, and the factors influencing their selection of vendors and implementation partners. It makes for an impactful read for any organization on the path toward business transformation, DX strategy, and DXP implementation.
The new business models fueling DXP demand and investment
How the C-suite and IT are leading DX technology decisions and strategies, not marketing
How buyers are taking the heterogeneous approach towards their DXPs
That customer data technologies are the linchpin for DXPs
How buyers are choosing DX vendors based on near-term concerns