It soon became clear that censhare could offer R+V Versicherung much more than just storage functions, able to centrally deliver content to other marketing systems directly from the cloud and therefore in the position to provide the foundation for R+V Versicherung’s entire marketing technology stack and opening up limitless possibilities for development.
So, while R+V Versicherung is already feeling the benefits of the foundational DAM and Headless CMS in place (as well as internal teams, the censhare system is now used by more than 20 external agencies), the organization is now looking at implementing more extensive automation and new use cases, with print production management being a high priority. Marketing Technology Manager, Sascha Kämmerer, believes automated content creation will bring huge benefits throughout the entire briefing, production and approval process, especially when working with multiple brands, sales channels and partner portals.
The number of assets in the system is still relatively small but we expect it to grow to hundreds of thousands as new marketing tools are added and as we use more channels. We are just beginning to understand the enormous time and cost benefits, and these can only grow.
R+V Versicherung uses censhare DAM and Headless CMS hosted on Amazon Web Services (AWS). AWS offers a broad set of global computing, storage, database, analytics, application and deployment services that help organizations move faster, lower IT costs and scale applications.
censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.
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