A Content Factory for Digital First Publishing

Reworld Media created a true “Content Factory” with censhare, supporting their customers in their publishing goals.

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Leading digital media group Reworld Media helps businesses, especially in the print industry, to gain visibility in the digital world. Its goal is to create strong brands online and already succeeded in doing so for 47 brands across a broad industry range.

With censhare, Reworld Media aimed to renew its production system to enable their customers to focus on their priority - the editorial work - whilst forgetting about the technology. The idea was to support both creativity and productivity, making it as easy and efficient as possible for them to produce quality content for their audiences. Reworld chose censhare due to its ability to efficiently manage data, its speed and its steadiness in the face of a high number of requests and users.

We know there’s no limit today – that’s the good thing. We now have the basics to continue with censhare for a long time.

Mathieu Guetteville
Editorial IT Director, Reworld Media

Business Results

1

single scalable “Content Factory”

47

supported brands

250+

active web and print users

100%

connected workforce

Watch Success Story


Mathieu Guetteville talks to Felix Wenzel as part of the censhare ecosphere days digital 2021 about his role as the Editorial IT Director for Reworld Media, his thoughts on the role of IT in the future of publishing, and how the organization addressed industry pain points through its censhare implementation, and its further plans with censhare to continue futureproofing its businesses.

Times for publishers are changing, with social media and online platforms gaining more and more importance, the demand for fast content production and delivery is increasing, and the need to uphold consistent quality to become a trusted source for consumers. Reworld Media supports brands in achieving this with its “Content Factory” which forms a repository for all content, enabling remote working and streamlined processes, setting up for them a crucial single source of truth for efficiently creating, managing and delivering large volumes of content.

We were in the middle of the implementation when the pandemic hit, but we have seen very fast that we could continue the process, because the web solution is deployed so simply.

Mathieu Guetteville
Editorial IT Director, Reworld Media

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.

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About Reworld Media

Reworld Media is an independent media group positioned at the heart of the digital revolution. Its activities are divided between two divisions: a B2C division that takes part in the digitalisation of consumer habits and a B2B division focused on the digitalisation of the corporate communication market. The B2C business unit provides content, products and services to a captive audience of more than 30 million consumers federated by 48 proprietary media brands. The B2B business unit responds to the communication challenges of companies with solid digital expertise and innovative technological solutions.

Contact:
Reworld Media Boulogne
8, rue Barthélémy Danjou
92100 Boulogne-Billancourt / France
www.reworldmedia.com

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