Financial companies can react to their customers with targeted content marketing
. A prospective customer, researching on a specific type of product should be guided with optimized content and appropriate analysis.
With intelligent targeting algorithms, financial content can be delivered to the right place driven by the context of the user. Integration and analysis of information from “Big Data” can reveal dependencies of groups with similar profiles and suggest suitable financial products.
Content already generated in the company can be found, translation, adapted and reused: white papers, seminars, tutorials, direct mailings and videos for example. Compliance with financial regulations can be automated.