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A Publisher in Digital Transformation

How publish-industry builds business models based on digitalization and networking structures.

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publish-industry, a publishing-house based in Munich since 1993, sees itself as a manufacturer of unique technology magazines and their target customers from industry view those as masterpieces and reference works: With competent trade journalism and emotional presentation of the contents, the publisher has built up a comprehensive portfolio of sector-oriented media brands over the years that supply their readers with relevant news and information from the areas of electronics, energy, urbanity, and process and automation technology. Meanwhile, publish-industry has another site in Pune, India, a university city and city of the future.

But the publishing director is also aware that in light of the digital transformation in today's media landscape the classic print magazine has reached its limits as the exclusive channel for the up-to-date relay of contents. Information is expected to be promptly available and up-to-date everywhere and whenever it is needed, regardless of the editorial deadline and a printed magazine.

The formats have become complex and diverse and the magazine remains a core publication format, but it has been joined by many new areas. publish-industry consequently started at an early stage to develop a multimedia concept that provides the customers with magazines and annual reference books as well as with a closely meshed communication network comprising digital PDF newspapers, online knowledge portals and also the integration of social media communities.

Increasingly the company sees the future in the area of initial business contacts, with the demand to create media that competently accompany decision-makers in companies on the way to the right purchase decision, from the first product information all the way through to the conclusion of the deal. "We have changed the basic concept of what we are as a publishing house," relates publishing director Kilian Müller. "I believe that companies which succeed in developing business models focusing on digitalization and network structures are well equipped for the future."

The 'Digital Innovations Partnership' that publish-industry started for this purpose involves working with business partners to develop possible ways of cooperation and was an important step in this direction. But the consolidation of the research, development, production and service areas that this necessitated presented the publisher with the necessity to upgrade its communication processes. Because it was clear that the information flow within such a complex relationship network can no longer be shown with conventional systems.

"Networking is vital in the electronics industry," summarizes 'E&E’ editor-in-chief Christian Fischbach. "We want to map this precisely online and we are using the censhare solution to do just that. These relationships between different companies, service providers and our content are already being generated there and then applied in various channels."

With censhare, publish-industry acquired an ideal tool in which the task definitions in modern Omnichannel Content Management are perfectly solved. Not only does it simplify editorial work processes such as image file administration or the outsourcing of layouts and text articles, it simultaneously acts as a powerful communication medium for all the parties involved. It allows direct networking of information and contents, which in the past could only be processed with a great deal of lost time, if at all.

Kilian Müller is certain that his company is excellently positioned for the future thanks to the censhare solution: "We couldn’t imagine or afford to work with multiple parallel processes. censhare technology paves the way for efficiency we would be unable to achieve with two parallel systems," reports the publishing director.

censhare has helped us to create an infrastructure that equips us for the future as a publishing house.

Kilian Müller
Publishing Director

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About publish-industry

As a manufacturer of unique trade media, publish-industry is a prestigious and accepted partner to industry today. The multi- and cross-media concepts are characteristic of the publisher's media brands. Readers in the focused target markets are provided with all necessary sector and trade information, meaningfully structured and selected - competently clear with the modern technology magazines, sustainable and deep with the annual reference books, up-to-date and modern with the digital PDF newspapers, fully networked with the online knowledge portals, and closely linked to their communities via social media platforms. With the subsidiary PICS - The Industry Agency - the company combines classic agency services with editorial know-how in the three areas: corporate media, events and publishing.

Contact:
publish-industry Verlag GmbH
Nymphenburger Straße 86
80636 München / Germany
publish-industry.net

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