Traditional campaigns are boring. Today's empowered customers expect more engaging content, and so you need a smarter approach.
Successful marketers leverage real time insights and smart content strategies to orchestrate contextually relevant interactions. They align highly personalized campaigns with customer driven interactions throughout the customer lifecycle.
This valuable webinar looks at how your marketing and the systems which support it, need to evolve in order to reach increasingly smarter customers. Our guest speaker, Principal Analyst Rusty Warner from Forrester, explores contextual marketing requirements, providing practical advice for achieving real time relevance and sharing best practices from successful global and European brands.
Rusty is joined by experienced B2B marketing leader, Ian Truscott, Head of Marketing for censhare, for a lively discussion on the topic.
Listen to learn about the following:
The changes in customer expectations which are driving organizations to transform
The techniques and strategies which leading organizations consider when implementing these programs
Practical tips on optimizing content and managing marketing resources to deliver highly personalized campaigns and interactions