Ian Truscott has the unofficial and honory title of the “Träger des Firmen-Megaphons” for censhare, bringing 20 years of B2B software experience to our company (surely starting as a child) to lead marketing here. Luckily for us in the Munich office, he’s found the kettle and some tea bags – look at him, he’s happy.
I did not need to go far this week to find my latest Inside censhare guest. In fact, he sits opposite me, deep in the belly of our marketing boiler room in Munich, it’s Abhiraj Dayal, our working student.
Previously in this column, I have talked about how much creative good can be done with our collective marketing money, instead of creepily remarketing the heck out of people or creating reams of boring content which can be read by the big Google machine.