Doug Eldridge manages marketing content from our US headquarters in Denver, Colorado. He started marketing for a DAM company because he thought it’d be easy, after all, once a dam is erected it’s saving the lives of anyone on one side and creating a wonderful lake for people on the other. Once he realized he was marketing for software company he became agile quickly and became a leading expert on semantic databases. While away from his DAM job he is a typical Coloradan, which means a lot of time in mountains and breweries.
Technologies have aided businesses in unravelling departmental silos, enabling them to work for the customer's sake. This week's martech roundup focuses on these technologies and how to take them further.
The FIFA World Cup is a major opportunity for companies to kick off their branding to the millions glued to their screens. This week's martech memo covers the field of digital, starting with branding and leading to blockchain.
This week’s martech roundup looks at the fact that some companies might have already gone overboard in terms of their GDPR prep, and how data will continue to be the driving force in marketing operations.