Morag has been a marketing journalist and editor for 20 years but is still trying to convince
herself that she doesn’t look it. She came to journalism after a brief flirtation with the music
and entertainment industry , which ended when she discovered that a she nurtured
passionate dislike of any tunes not produced in 1985.
The need to orchestrate a product experience consisting of more than just the traditional product information is becoming essential in the omnichannel customer experience age – Morag Cuddeford-Jones draws on research by Gartner to bring some best practice tips.
Marketers in every industry now have a new job – content – and it’s not so easy. So we’ve created a whitepaper listing 5 facts about the real time content demand, its production, and the ways in which marketers can get it right.