Lucy is a Digital Marketing Specialist and blogger for censhare AG. Based in Munich, Germany, Lucy forms part of the Corporate Marketing team, oiling the cogs which keep the content machines churning. What her resume doesn’t state, however, is an impressive knowledge of Bavarian beer. Prost!
From creation to point of sale, a product generates a lot of information requiring a lot of attention. Digital Asset Management expert, Theresa Regli, explains how this product data can be turned into a marketable asset through the marriage of PIM and DAM.
Forrester's recent CX Index may present some alarming discoveries about waning consumer trust in brands, but this week's martech memo kicks off the week on a positive note with advice on how to think like the consumer and some brand success stories.
As summer slowly shifts into fall, it seems a fitting time to explore the shifting seasons in consumer behavior. This week's industry roundup explores the changing buyer journey, touches on influencer marketing, and more...
Your consumers are the focus this week (well, when aren’t they, right?) as we bring together six industry experts talking about the digital experience, the tech supporting it, and the benefits it can bring to both sides of the seller/buyer exchange.
Digital asset expert and all-round industry maven, Theresa Regli, has just released an insightful new research paper on DXP and the future of personalization which we here at censhare have been fortunate to sponsor.