Another Monday is come and so has the working week, but don’t forget to take a breather once in a while and find out how to not let your marketing strategy fall behind. The advice seems to be that if you’re still in a siloed environment then you could be working at the wrong place. But don’t worry if your boss is looking over your shoulder - every one of these articles is a ‘need to know’ to do your job right…
This is a detailed article on a subject near and dear to everyone at censhare. In order for companies to thrive in the digital age, silos need to become a thing of the past. Recently, our VP of Global Marketing, Ian Truscott, wrote a piece on how Silos are the Enemy of Content Marketing . As silos are clearly becoming a mainstream issue, fixing it will be a challenge that more and more companies are sure to embark on.
Four percent might not seem like a lot, but when you’re talking about Facebook, that number represents an increase of hundreds of millions in fake and duplicate accounts. With the way in which data driven digital marketing is going, data like this can’t be taken with a pinch of salt.
The four realities discussed in this article can be summed up in one, jarringly familiar industry term: the customer journey! Marketers simply need to embrace ways in which to relate to their target consumer throughout the buying cycle. Of course, as technology advances, possible means of doing so also develop.
Content marketing is about storytelling. To a content marketer, the excitement lies as much in telling the story as in the story itself. As technology evolves, so will the ways in which the story can be presented to the consumer. From virtual reality to artificial intelligence, the future of content marketing looks as exciting as ever!
Digital marketing is often synonymous with the term ‘modern marketing’. The truth is, however, that it's just marketing. Marketing is about getting in front of your audience, and sometimes your audience isn’t online (and might not be 100% trackable), but that doesn’t mean that you shouldn’t be trying to target them by whatever means necessary.