As 2017 winds down we shift our attention to next year. This week’s marketing news sways heavily toward 2018 planning, with the most popular subject being GDPR. In this final roundup for 2017, learn which trends are expected to shape content marketing over the next year and which SEO trends dominated last year, as well as hearing a couple of different but complementary points of view on how GDPR will affect marketers.
4 Trends That Will Shape (or Continue to Shape) Content Marketing in 2018 – Entrepreneur
As bigger brands continue to invest in content marketing, the science behind the practice will continually become more exact. We should also expect production budgets to go up, increasing the quality of content, and for video to become a main focus along with personalization.
Human to human: The end of B2B/C marketing – MarketingTech News
It seems obvious, but it’s important for content creators to remember that content has to be created for humans. After all, despite the fact that marketers will eventually be marketing to machines
, for now humans
should remain the focus of marketing teams.
7 SEO Trends That Dominated 2017 – Forbes
You should look at what’s working and what’s not while you’re deciding how to tackle your strategy for 2018. Just a little hint on the theme of these trends: content! If the trends from 2017 continue, expect content quality and useful material to continue to impress Google.
The GDPR Will Fundamentally Change Marketing – CMS Wire
GDPR is among the hottest of topics for 2018. As bold as this headline is, there is plenty of debate over the actual impact of GDPR. But there is no doubt that it should be top-of-mind for every marketer as its impact will likely be a very personalized marketing experience for consumers in the future.
GDPR won’t kill you. It’ll make you stronger – Marketing Land
As our VP of marketing, Ian Truscott, has argued
, this article explains how GDPR is actually an opportunity for marketers. The necessary data analysis which will become necessary to ensure that people who don’t want to hear from you don’t, will, in turn, also lead to more strategic marketing opportunities.