Last week saw no shortage of news in the martech space, but my mind has been focused on how to solve customer problems following an industry event I attended. As a result, I have gravitated toward the customer experience (CX) for this week’s roundup of the latest marketing and technology news. It’s important to remember that as marketers it’s our job to solve the challenges of prospects and current customers, instead of touting how great our products or services are, and this week’s theme is just that…
Delighting customers doesn’t always require a huge investment and massive effort – Digital Clarity Group
Customer Experience is a hot topic right now
, as executives have finally realized that giving their customers a seamless experience is the best way to retain them. While the software required to move companies out of their traditional silo’d structures to versatile cross-departmental entities is complex, the ability to delight a customer can be realized via a very simple gesture.
The Co-Creation Imperative: How To Make Organizational Change Collaborative – Forbes
Speaking of CX and the need to move away from traditional silo structures
, co-creation is an interesting way to not only keep customers engaged, but also to make them a part of the process. This idea requires two vital things: the right digital platform and an open mind. This article explains what co-creation is all about and why it’s the next level of CX.
7 Content Marketing Books to Read in 2018 – Entrepreneur
I thought I was finished with 2018 lists before I came across this article. While there might not be such a thing as perfection in the marketing field and you can’t please everyone, there will certainly be no chance of coming close to perfection without the right resources. Just as reading the Monday Morning Memo
goes some way to keep you up to date with industry trends, reading books on content marketing will help you hone your strategy.
Super Bowl LII Ads: Multichannel Campaigns Make Progress, But… - Gartner
Marketers often take the term “multichannel” for granted. It’s easy to fall into a sense of social media-enza where multichannel means sending to Facebook and LinkedIn. This article is a good reminder that multichannel campaigns are real and require a lot of coordination and creativity. And, still, even brands which can afford Super Bowl ads find it challenging.
Amazon Will Own Your Customer And What To Do About It – Forrester
I happened to use a very similar analogy about Amazon
recently, but if a principal analyst at Forrester also agrees, then it’s definitely worth reiterating. This article ends with an offer for a FREE Forrester report on modern marketing solutions that can help you stay ahead of your competition. Much like the joke about outrunning the bear, sometimes you just have to outrun your competition.