Welcome back to Monday Morning Memo! With Christmas and New Year’s falling on a Monday we had a good run, but today it’s back to the salt mines. Thankfully, some kind people were working over the holidays so there is no shortage of news to share with you this morning on marketing and marketing technology.
Four Things About Artificial Intelligence That Marketers Need to Keep In Mind In 2018 - Forbes
Our VP of global marketing, Ian Truscott, kicked off the year by questioning the inevitable hype over AI in 2018
. In line with his views, this article discusses the opinion that artificial intelligence is not the silver bullet that CMOs might be looking for, rather an up and coming technology which should be thoroughly researched and intelligently used.
How Marketers Are Turning Your Car Into a Branded Experience – Adweek
I would be remiss not to mention marketing technology coming out of CES in Las Vegas. As machines become more and more a part of life
, marketers have more and more avenues through which they can remind people that they’re in the neighborhood and should stop by. With cars becoming more computer than engine, it’s only natural that your car should give valuable localized insight.
Do You Really Need That AI Solution? – CMS Wire
As mentioned above, AI will be a very hot topic in 2018. While the hype isn’t necessarily over the top, the need to run down to your local AI dealer and buy the latest technology might still be a little down the road. This article explains some pros and cons, as well as why to think rationally before buying the latest and greatest AI technology.
24 Content Marketing Predictions for 2018 – Contently
During the first full week of 2018, predictions for the next 359 days were inevitable and were posted generously throughout the internet. This article, from a leading content producing company, rounds up predictions from 24 content marketing experts.
Evaluating Digital Asset Management Software Vendors: 50 Expert Insights on Mistakes to Avoid and Tips for Success – MerlinOne
Digital asset management (DAM) success is something that we take quite seriously at censhare and a topic which we often write about. When one of our articles on DAM is recognized in a DAM roundup
it deserves a shout out in the Monday Morning Memo (especially when it’s my own!).