Cookie Policy

This website uses cookies to provide technical functionality, improve the user experience and help us optimizing the website for our users. Find out more in our Privacy Policy

Necessary Cookies

These cookies are necessary for the function and operation of this website. Without these cookies we would not be able to offer you services such as contact forms and territory selection. These cookies collect anonymous information and cannot track your movements on other websites.

Show CookiesHide Cookies

Name

Domain

__ga

censhare.com

__gid

censhare.com

allowCookies

censhare.com

prefGeo

censhare.com

Performance Cookies

These cookies collect information about how you use our website. This enables us to identify which parts of our website are particularly popular and thus improve our offer for you. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore anonymous.

Show CookiesHide Cookies

Name

Domain

__hssc

censhare.com

__hssrc

censhare.com

__hstc

censhare.com

_vwo_uuid_v2

censhare.com

hubspotutk

hubspot.com

__gat_UA-8

censhare.com

Marketing Cookies

Marketing Cookies are being used to deliver adverts and other communications relevant to you and your interests, to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns.

Show CookiesHide Cookies

Name

Domain

1P_JAR:

google.de

CONSENT

google.de

NID

google.de

globe icon

Diese Webseite ist auch auf Deutsch verfügbar.

Region auswählenUK - English
Region auswählenUK - English
Blog

Learn How Important Your Digital Infrastructure Is to Your Revenue

Learn How Important Your Digital Infrastructure Is to Your Revenue

Investing in infrastructure is a tough sell to a lot of people. Take your house for example. The most important and expensive features of your house are likely your sewage and HVAC systems, and yet they’re the last things anyone wants to spend money on because you can’t see them, you can’t show them off to your friends. As a result, even the nicest looking homes are often on the verge of disaster.

And many organizations are going the same way. While we know that the cliché “every company is a technology company” is not true, it can be said that every company is powered by technology. It used to be that an internet connection and a Microsoft office subscription was good enough for small companies, with larger businesses needing only a few more servers. Now, however, with the influx of data which needs to be managed, a solid IT infrastructure is essential.

Not Good Enough

The average corporate spend on IT infrastructure currently forms only 18% of the entire technology budget , while top performing companies usually spend almost double that at 34%. These percentages are expected to rise but the gap will only get wider. It will no longer be a question of investing in solid IT for laggards, but a matter of investing too little too late and just hoping for survival.

Skeptical? As technology companies such as Amazon become larger they will continue to acquire, or in most cases simply beat, the competition. Think you’re not the competition? Maybe not now, but is it hard to imagine Amazon starting an Uber-like model for what is traditionally a local company; plumbing, handy-men, electricians, etc.? If you do not have the foundational structure to enable you to compete with such giants, such as the technology for great customer experience (CX) and a way use your data to get your message to the right audience at the right time within the bounds of the law, your company will not only lose revenue opportunities but eventually fade into oblivion.

Or, on the flip side, if you’re working for a multi national company with revenue that leaves most of the developing world’s GDPs in the dust, do you trust your infrastructure to safely house and manage your data? With recent hacks of companies like Uber, Equifax and Yahoo, can you afford to wait to invest in trustworthy digital infrastructure?

And do you trust that your data is being managed correctly? With the initiation of GDPR only five short months away, are you willing to bet four percent of your revenue that your digital infrastructure can handle the rigors of data protection?

We’re all in this together

No matter what size company you work for, your digital infrastructure is vital to its revenue. The investment you make now will not only guarantee that you are able to produce any revenue in the distant future, it will allow you to make gains on the competition. The companies which will succeed will invest heavily in digital infrastructure for three reasons:

  • Because they have vision

  • Because they want to get the most out of their marketing dollars

  • Because they understand that data has a value and they want to get the most out of it

In case you got this far and are now intrigued by the topic, click here to listen to an in depth discussion on how important digital infrastructure is to your revenue.

Douglas Eldridge Douglas Eldridge

Doug Eldridge has worked in marketing and communications for fifteen years, with experience in marketing agencies and software vendors, he’s written for CMSWire, eContent Magazine and various industry blogs. Doug is based in Denver, Colorado, is an alumnus of censhare US and while he is not writing, he is a typical Coloradan, which means a lot of time in mountains and breweries.

Comments