This week we are again outside censhare, we are in India with our General Manager & SVP Praveen Rao, with coverage of an event we hosted with Paul Writer in Bangalore, that discussed “Simplifying a Realtime, Multilingual, Omnichannel Content Strategy”.
Sadly, it’s not me holding the microphone, as you may have seen in past Inside censhare episodes we have a fantastic team in India and I would love to hang out with these guys. Instead, this video shares a bit about our operation in India, but also some of the topics that are top of mind in this market.
You don’t need to take our word for it, the team at Paul Writer put together a great roundtable and the video features some of the other participants from the event sharing their insight from the day – as a content marketer I particular like Jessie Paul (CEO of Paul Writer and host) stating that:
"Unless you have an extremely unique and specific product, you are going to sell the narrative"
It’s fantastic to be able to share this brief insight into this region and our team, thanks to the Paul Writer team for recording the event and I hope you enjoy the video!