How do you join a race that’s already well and truly underway? Well, at the beginning of course and with a bullet proof plan of attack!
Delivering the omnichannel experience to your customers, speaking to them in the right moment with the right message and via the right channel, is a tried and tested practice for some brands but for others, it can seem totally out of reach. Knowing where to start is daunting. The end delivery on the omnichannel experience is dependent upon cross-organizational change and support such as C-level buy in, dismantling departmental silos, and the centralization of assets and information, to name but a few.
But brands are doing it, and with success, and this means that it is only a matter of time until your customers come to expect the same from you. Perhaps they already do.
If you want to meet these expectations then downloading censhare’s Omnichannel Marketing in Practice series is a good place to start. The team here has pulled together three high quality resources to provide you with topical research and practical guidance from censhare and industry analyst Forrester on how and when to get started with omnichannel marketing, and what that means for your content strategy.
In this 3 part series you will learn:
Why an omnichannel marketing strategy is integral to delivering the omnichannel customer experience
What this means for your content strategy
What this means for your organization and how to navigate this cultural change
How to build your omnichannel solution
How to recognize your successes and failures along the way, and rectify for the future
Get Your Guide to Omnichannel Marketing
This three part series of resources guides you through building a practical omnichannel marketing system. We outline the stages required, with lists of tasks, advice on getting staff on board with the project and how to ensure the system continues to improve and serve your needs. Get it now .