Over the last decade, the needs of marketing organizations have largely driven the evolution of web content management systems into contemporary digital marketing platforms. While the technology solutions have long been available, how prepared are B2B marketers to successfully harness content for effective marketing in the future?
Digital Clarity Group (DCG) fielded online surveys from 200 marketing professionals in the United States, the United Kingdom, and Canada, at companies with US $250 million or more in annual revenue, to answer this question with their DCG Voice of the Marketer research, sponsored by censhare.
This Digital Clarity Group report focuses on core attitudes about the role that content management plays in effective B2B marketing, describes the current alignment between attitudes and actual practices, and concludes with recommended actions that marketers can take towards mastering the business practice of content management.
How well B2B marketers are leveraging technology solutions to drive and support their strategies and programs.
How they align customer demands with content management capabilities, practices, and systems.
How are marketers prioritizing investment in content creation and management skills for their teams.
And, the mastery of content management as a business practice can be transformative.