We talk to Senior Director Creative Operations Richard Swaziek, and Digital Asset Manager Natalie Daller, about the journey the company took in selecting, implementing, and operating the right Dam for their needs. Natalie and Richard give a detailed presentation on how the company uses its DAM to manage over 2 million digital assets on a daily basis and achieve its goals of improved company wide processes, as well as becoming a “unichannel” company for the benefit of its customers’ experiences.
How Lands’ End aligned its search for a DAM with its business needs and priorities
The different ways in which the DAM enable its 700+ users and their supporting processes
The company’s future plans for its DAM, with a roadmap designed to ensure that its DAM continues to add value across the entire organization over the months and years to come.
Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.