Personalization Through Relevant Content

A Digital Therapy Thursdays Report by Econsultancy

Please complete form to view content.

Our Terms of Use and Privacy Policy apply.

Delivering your audience with personalized content is easier said than done. For many organizations it means breaking down departmental barriers to gain real time customer insight. But how is this best achieved?

Econsultancy tackled this subject in a Digital Therapy Thursday and the resulting report Personalization Through Relevant Content, where experienced industry specialists answered questions on best practice and processes for the creation of personalized, relevant content.

Learn About

  • A successful personalization strategy

  • A segmented experience versus one on one personalization

  • The benefits of in house creative teams versus outsourcing capabilities

  • The challenges which GDPR may bring to personalization

As a compliment to the report, you can watch a video of the Digital Therapy Thursday session on Vimeo by clicking on the image below:

If I already know my customer, how am I going to operationalize my organization to deliver something that truly serves them in a personal manner? It’s about service, it’s about product information - this isn’t just about marketing and sales content. You have to take a holistic view on how you’re going to engage with your consumer.

Ian Truscott
Former VP of Global Marketing, censhare

censhare Platform

Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.

Learn More
Cookie Policy

This website uses cookies and third party tracking tools to provide technical functionality, improve the user experience and help us optimizing the website for our users. Find out more in our Privacy Policy

Necessary Cookies

These cookies are necessary for the function and operation of this website. Without these cookies we would not be able to offer you services such as contact forms and territory selection. These cookies collect anonymous information and cannot track your movements on other websites.

Show CookiesHide Cookies
















Marketing Cookies

Marketing Cookies are being used to deliver adverts and other communications relevant to you and your interests, to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns.

Show CookiesHide Cookies