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While most companies can manage multichannel marketing, the shift to being an omnichannel organization is more seismic than many anticipate. Meeting customer expectations as they move from one platform to another, communicating relevant information at appropriate moments in their journey to deliver a fluid, personalized experience can be a challenge.
To help you make a great start to your brand’s own omnichannel journey, censhare has pulled together three high quality resources explaining the why, the when, and the how of omnichannel marketing.
One of these resources is the censhare whitepaper Getting Started With Omnichannel Marketing, in which we reveal:
The importance of reviewing the status quo – understanding your position today will help form your strategy for tomorrow
How to refine your requirements – find out what information is needed, by whom and when
Where to develop and deploy your assets – mapping your content resources and creating process
Testing your success - there are benefits!
The paper expands on these pointers, providing practical tips and advice as well as examples from real world brand successes stories on how to make the change to omnichannel content, marketing, and ultimately, customer experience.
This censhare whitepaper guides you step by step through the stages of becoming an organization that routinely benefits from omnichannel customer engagement.
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Morag has been a marketing journalist and editor for 20 years but is still trying to convince herself that she doesn’t look it. She came to journalism after a brief flirtation with the music and entertainment industry, which ended when she discovered that she nurtured a passionate dislike of any tunes not produced in 1985.
