{"sharebuttons-enabled":true,"comments":"enabled","name":"Article Standard - DCG B2B Marketers Speak - Mastering Content Management Download","id":81383,"event":{"decorator":{"factory":"cs.i18n","fields":"eventType,eventLocation"}},"seo":{"decorator":{"factory":"cs.i18n","fields":"description,title"},"noFollow":true,"noArchive":true,"noODP":true,"title":{"de":"Download Report - Success Depends on Mastering Content Management","en":"Download Report - Success Depends on Mastering Content Management"},"noSnippet":true,"noIndex":true,"noYDIR":true},"content":{"decorator":{"factory":"cs.Xml2Json","fields":"title,subtitle,richText"},"assetId":81387,"subtitle":"<subtitle xmlns:xlink=\"http://www.w3.org/1999/xlink\"/>","name":"Main Content EN D","language":"en","title":"<title xmlns:xlink=\"http://www.w3.org/1999/xlink\"/>","richText":"<text xmlns:xlink=\"http://www.w3.org/1999/xlink\"><section name=\"download-content\"><subheadline-1 table-of-contents-exclude=\"false\">Thank You for Your Interest, Here Is Your Report<\/subheadline-1>\n<subrow align=\"center\"><subcolumn small=\"small\"><image-box border=\"true\" align=\"right\" zoom=\"false\" follow=\"follow\" seo-title=\"Download DCG B2B Marketers Speak - Mastering Content Management\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/document/81435\"><image aspect-ratio=\"flexible\" image-preset=\"m\" alt-text=\"focuses on core attitudes about the role that content management plays in effective B2B marketing\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/81681\" seo-title=\"Download DCG B2B Marketers Speak - Mastering Content Management\"/><\/image-box><\/subcolumn><subcolumn><paragraph><bold>Success Depends on Mastering the Business Practice of Content Management<\/bold><line-break/>focuses on core attitudes about the role that content management plays in effective B2B marketing, describes the current alignment between attitudes and actual practices, and concludes with recommended actions that marketers can take towards mastering the business practice of content management.<\/paragraph><call-to-action follow=\"follow\" seo-title=\"Download DCG B2B Marketers Speak - Mastering Content Management\" style=\"style-2\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" target=\"new-window\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/document/81435\" url=\"\"><label>Download Now<\/label><\/call-to-action><\/subcolumn><\/subrow><\/section>\n\n\n<section name=\"related-headline\"><subheadline-1>Here Are Some Resources You Might Find Useful<\/subheadline-1><\/section>\n\n\n\n\n\n\n\n\n\n\n\n\n<section><pre/><\/section>\n\n\n<section name=\"thank-you-report\"><subheadline-1 table-of-contents-exclude=\"false\">Thank You for Your Interest, Here Is Your Report<\/subheadline-1><call-to-action style=\"style-2\" follow=\"follow\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/document/81435\" target=\"self\"><label>Download Now<\/label><\/call-to-action><paragraph><bold>Success Depends on Mastering the Business Practice of Content Management<\/bold> focuses on core attitudes about the role that content management plays in effective B2B marketing, describes the current alignment between attitudes and actual practices, and concludes with recommended actions that marketers can take towards mastering the business practice of content management.<\/paragraph><\/section>\n\n\n\n\n\n<section name=\"download-headline\"><subheadline-1 table-of-contents-exclude=\"false\">Thank You for Your Interest, Here Is Your Report<\/subheadline-1><\/section>\n\n<section name=\"download\"><call-to-action style=\"style-5\" follow=\"follow\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/document/81435\" target=\"self\"><label>Download Now<\/label><\/call-to-action><\/section>\n\n<section name=\"content-1\"><paragraph><bold>Success Depends on Mastering the Business Practice of Content Management<\/bold> focuses on core attitudes about the role that content management plays in effective B2B marketing, describes the current alignment between attitudes and actual practices, and concludes with recommended actions that marketers can take towards mastering the business practice of content management.<\/paragraph><\/section>\n\n<section name=\"related-content-headline\"><subheadline-1 table-of-contents-exclude=\"false\">Other Information You Might Find Useful<\/subheadline-1><\/section>\n\n<section name=\"related-content\">\n<teaser-list>\n\n<teaser-box><image-box zoom=\"false\" align=\"center\" target=\"self\"><image aspect-ratio=\"16-9\" alt-text=\"his on demand webinar with James Naylor, Slimming World, discusses his expression \u201clet the creatives create\u201d, describing the process of enabling content marketers via technology and the shift towards brand publishing.\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"How Slimming World Builds Brand Value with Content Marketing\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/71812\"/><\/image-box>\n<subheadline-1 table-of-contents-exclude=\"false\">How Slimming World Builds Brand Value with Content Marketing<\/subheadline-1>\n<paragraph>This on demand webinar with James Naylor, Slimming World, discusses his expression \u201clet the creatives create\u201d, describing the process of enabling content marketers via technology and the shift towards brand publishing.<\/paragraph>\n<call-to-action style=\"style-4\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"How Slimming World Builds Brand Value with Content Marketing\" xlink:href=\"censhare:///service/assets/asset/id/75497\" target=\"self\"><label>Watch Webinar<\/label><\/call-to-action><\/teaser-box>\n\n\n\n<teaser-box><image-box zoom=\"false\" align=\"center\" target=\"self\"><image aspect-ratio=\"16-9\" alt-text=\"With censhare as central content management platform, Endress+Hauser controls the marketing content of all channels, languages and subsidiaries globally.\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"Content Management at Endress+Hauser\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/50485\"/><\/image-box><image-box zoom=\"false\" align=\"left\" target=\"self\"><image aspect-ratio=\"flexible\" alt-text=\"Endress+Hauser Logo\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"Endress+Hauser\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/49730\"/><\/image-box><callout style=\"style-1\"><paragraph>We regard censhare as our central platform that we will use to control and steer all of our marketing contents in future!<\/paragraph><\/callout>\n<paragraph><bold>Christian J. Geiger<\/bold>\nHead of Corporate Marketing Communication<\/paragraph><call-to-action style=\"style-4\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" follow=\"follow\" seo-title=\"Content Management at Endress+Hauser\" xlink:href=\"censhare:///service/assets/asset/id/49636\" target=\"self\"><label>Watch Endress+Hauser Case Study<\/label><\/call-to-action><\/teaser-box>\n\n\n<teaser-box><image-box zoom=\"false\" align=\"center\" target=\"self\"><image aspect-ratio=\"16-9\" alt-text=\"An open community for everyone who wants to know more about censhare, participate actively in planning and development or exchange with users and partners about successful solutions.\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"censhare ecosphere\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/48371\"/><\/image-box>\n<subheadline-1>censhare ecosphere<\/subheadline-1>\n<paragraph>An open community for everyone who wants to know more about censhare, participate actively in planning and development or exchange with users and partners about successful solutions. Catch up on product and strategy, discuss and swap experiences and get training and support.<\/paragraph>\n<call-to-action style=\"style-1\" follow=\"follow\" url=\"https://ecosphere.censhare.com/login\" target=\"new-window\"><label>Login Now<\/label><\/call-to-action>\n<call-to-action style=\"style-1\" follow=\"follow\" url=\"https://ecosphere.censhare.com/register\" target=\"new-window\"><label>Register Now<\/label><\/call-to-action><\/teaser-box>\n\n\n<teaser-box><image-box zoom=\"false\" align=\"center\" target=\"self\"><image aspect-ratio=\"16-9\" alt-text=\"censhare reduces complexity, increases revenue, optimizes customer experiences and creates new value. Schedule a demo now.\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"Schedule a Demo\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/45066\"/><\/image-box>\n<subheadline-1 table-of-contents-exclude=\"false\">Step up Your Customer Experiences<\/subheadline-1>\n<paragraph>Learn how to automate Communications and Marketing, optimize your processes, and increase customer loyalty and engagement with censhare, while saving time and costs.<\/paragraph>\n<call-to-action style=\"style-6\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" follow=\"follow\" seo-title=\"Schedule a Demo\" xlink:href=\"censhare:///service/assets/asset/id/49520\" target=\"self\"><label>Schedule a Demo<\/label><\/call-to-action><\/teaser-box>\n\n<\/teaser-list>\n<\/section>\n\n<section name=\"content-2\"><subheadline-1>Trusted by World Renowned Brands<\/subheadline-1><\/section>\n\n<\/text>","actualReferences":[{"id":45066,"type":"picture."},{"id":48371,"type":"picture."},{"id":49730,"type":"picture."},{"id":50485,"type":"picture."},{"id":71812,"type":"picture."},{"id":81435,"type":"document."},{"id":81681,"type":"picture."}],"keyVisual":"<key-visual type=\"none\" xmlns:xlink=\"http://www.w3.org/1999/xlink\"/>","teaser":{"decorator":{"factory":"cs.Xml2Json","fields":"title,text,linkLabel"},"titlePlain":"","text":"<teaser-text xmlns:xlink=\"http://www.w3.org/1999/xlink\"/>","title":"<title xmlns:xlink=\"http://www.w3.org/1999/xlink\"/>"}},"assetType":"article."}