{"sharebuttons-enabled":true,"comments":"enabled","name":"Article Standard - What Is DAM","id":131840,"event":{"decorator":{"factory":"cs.i18n","fields":"eventType,eventLocation"}},"seo":{"decorator":{"factory":"cs.i18n","fields":"description,title"},"pageType":"faq_page"},"content":{"decorator":{"factory":"cs.Xml2Json","fields":"title,subtitle,richText"},"assetId":131841,"subtitle":"<subtitle xmlns:xlink=\"http://www.w3.org/1999/xlink\"/>","name":"Main Content EN D","language":"en","title":"<title xmlns:xlink=\"http://www.w3.org/1999/xlink\"/>","richText":"<text xmlns:xlink=\"http://www.w3.org/1999/xlink\"><section name=\"keyvisual-video-shared\" style=\"style-1\"><group>\n\n\n\n<subheadline-1 table-of-contents-exclude=\"false\" align=\"left\">What is <bold>DAM?<\/bold><\/subheadline-1> \n<paragraph>What is Digital Asset Management and why you need it in your organization<\/paragraph>\n\n\n\n<image-box border=\"false\" zoom=\"false\" follow=\"follow\" align=\"right\" target=\"self\"><image aspect-ratio=\"flexible\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/131715\"/><\/image-box>\n\n\n\n\n<\/group>\n\n<bullet-list>\n<item><paragraph><link follow=\"follow\" url=\"#cstoc-2\" target=\"self\">What is Digital Asset Management?<\/link><\/paragraph><\/item>\n<item><paragraph><link follow=\"follow\" url=\"#cstoc-4\" target=\"self\">Why DAM Matters to Your Marketing Technology Landscape<\/link><\/paragraph><\/item>\n<item><paragraph><link follow=\"follow\" url=\"#cstoc-6\" target=\"self\">Common Issues Solved with DAM<\/link><\/paragraph><\/item>\n<item><paragraph><link follow=\"follow\" url=\"#cstoc-8\" target=\"self\">Which Teams benefit from DAM<\/link><\/paragraph><\/item>\n<item><paragraph><link follow=\"follow\" url=\"#cstoc-9\" target=\"self\">Determining What Type of System Your Organization Needs<\/link><\/paragraph><\/item>\n<item><paragraph><link follow=\"follow\" url=\"#cstoc-10\" target=\"self\">How to Implement A Successful Content Strategy Using DAM<\/link><\/paragraph><\/item>\n<item><paragraph><link follow=\"follow\" url=\"#cstoc-12\" target=\"self\">Real World Success Stories<\/link><\/paragraph><\/item>\n<item><paragraph><link follow=\"follow\" url=\"#cstoc-13\" target=\"self\">censhare DAM<\/link><\/paragraph><\/item>\n<\/bullet-list>\n\n<\/section>\n\n\n<section name=\"overview\"><subheadline-1 table-of-contents-exclude=\"false\" align=\"center\">What is Digital Asset Management?<\/subheadline-1>\n<paragraph>Digital Asset Management is a system enabling you to centrally store and manage all types of digital files that your company produces. Commonly used digital content includes images, graphics, video, audio, text documents, presentations, 3D files, and more.<\/paragraph>\n\n<paragraph>There are several DAM providers available with varying levels of capabilities (and costs), so it\u2019s important to keep your specific organization\u2019s needs and use cases in mind as you research your options.<\/paragraph>\n\n<call-to-action size=\"default\" color=\"purple\" follow=\"follow\"><label>Request a Demo<\/label><\/call-to-action><\/section>\n\n<section name=\"slot-1-text\"><subheadline-2 table-of-contents-exclude=\"false\" align=\"left\">Turn Your Digital Assets into Powerful Marketing<\/subheadline-2><paragraph align=\"left\">Want a short overview of what a DAM in action looks like? Take some time to watch this on demand webinar which includes a live demo of the censhare DAM.<\/paragraph><call-to-action size=\"default\" follow=\"follow\" target=\"self\"><label>Watch Introduction to censhare DAM<\/label><\/call-to-action><\/section>\n\n<section name=\"slot-2-image\"><image-box border=\"false\" zoom=\"false\" follow=\"follow\" target=\"self\"><image aspect-ratio=\"flexible\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/124132\"/><\/image-box><\/section>\n\n\n<section name=\"how-pim-works\"><subheadline-1 table-of-contents-exclude=\"false\" align=\"center\">Why DAM Matters to Your Marketing Technology Landscape<\/subheadline-1>\n<paragraph>As your organization produces an array of digital assets to support the customer journey and communicate the value of your goods or services, it\u2019s important to understand how digital asset management can play a role within your technology ecosystem.<\/paragraph>\n\n<paragraph>Digital Asset Management is designed to centralize brand, communication and marketing assets \u2013 the content for engaging consumers \u2013 and facilitate a quality user experience. No matter how complex your current workflows or permission sets need to be, or how many end users will be working within the content hub, your DAM should enable \u2013 not hinder \u2013 ongoing creation. A future-proof DAM will not have to be replaced as your library grows and content management needs develop. It should grow along with you, allowing your team members to produce an unlimited amount of assets and variants, store them centrally, and make finding each one simple and intuitive.<\/paragraph>\n\n<paragraph>Let\u2019s say, for instance, your team is using Adobe InDesign to develop digital and print layouts for an upcoming product launch. This content will then be funneled into a content repository where the marketing team can access <link xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/article/127816\" seo-title=\"censhare Variants Management &amp; Targeting Module\" target=\"self\">variants of the assets<\/link> for an omnichannel marketing campaign. On the day before the campaign launches, you discover an error in the product spec that needs to be corrected across all asset variants. Within your DAM, you can make this correction once and automatically apply it to every asset where this information is in use, without having to edit all assets manually.<\/paragraph>\n\n<paragraph>A DAM solution can also save your team from creating duplicate content or re-testing a concept where results have already been proven. It may seem obvious, but many organizations are behind in content management innovation. As made clear in <link xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"censhare:///service/assets/asset/id/125418\" seo-title=\"censhare Research Report: The State of Universal Content Management 2020\" target=\"self\">a 2020 study on the state of Universal Content Management<\/link>, over 56% of marketers currently spend a substantial amount of their time looking for assets that may or may not already exist. This can be an issue for a number of reasons.<\/paragraph><\/section>\n\n\n\n<section name=\"benefits\"><subheadline-1 table-of-contents-exclude=\"false\" align=\"left\">Common Issues Solved with DAM<\/subheadline-1>\n<subrow><subcolumn><bullet-list style=\"style-1\"><item><paragraph style=\"style-2\"><icon name=\"fa-exclamation-triangle\" color=\"purple\" size=\"s\"/><bold>Creating digital assets that live in silos<\/bold><\/paragraph>\n<paragraph style=\"style-2\">Say the online team is creating some digital assets for a series of articles, while the marketing team is working on a new video series on the same topic. Are the stakeholders spending extra time or money on duplicate work? The answer is often yes. And while alignment meetings or a central creative department can alert teams when similar assets are requested, if your brand assets don\u2019t exist in a central repository, these problems will continue to crop up.<\/paragraph><\/item><\/bullet-list><\/subcolumn>\n<subcolumn><bullet-list style=\"style-1\"><item><paragraph style=\"style-2\"><icon name=\"fa-exclamation-triangle\" color=\"purple\" size=\"s\"/><bold>Delays during content updates across multiple channels<\/bold><line-break/>Digital assets call for variants \u2013 whether that be ad sizes, localization, different languages, etc. If a change takes place and multiple assets need to be updated across channels and regions, DAM automation can save the day. Not only is the search and find process immediate, using a digital asset management tool allows you to make real time updates to those assets and deploy them from within your content hub.<\/paragraph><\/item><\/bullet-list><\/subcolumn><\/subrow>\n\n<subrow><subcolumn><bullet-list style=\"style-1\"><item><paragraph style=\"style-2\"><icon name=\"fa-exclamation-triangle\" color=\"purple\" size=\"s\"/><bold>Tribal employee knowledge<\/bold><line-break/>Relying on the legacy knowledge of a few individual employees or groups can seriously hinder your organization\u2019s growth. New employees learn this the hard way, inadvertently wasting time recreating existing content or testing images that have already been evaluated, slowing the pace and ultimately stunting innovation. Using a content hub for all of your digital assets to support a creative workforce keeps everyone at the same level of awareness of asset existence, performance, and correlated metadata.<\/paragraph><\/item><\/bullet-list><\/subcolumn>\n<subcolumn><bullet-list style=\"style-1\"><item><paragraph style=\"style-2\"><icon name=\"fa-exclamation-triangle\" color=\"purple\" size=\"s\"/><bold>Lack of understanding as to how assets relate to each other<\/bold><line-break/>A DAM system also aides establishing a healthy content management process that has been designed for omnichannel growth, allowing groups to see how each asset relates to one another, and which target audiences are associated with each digital asset.<\/paragraph><\/item><\/bullet-list><\/subcolumn><\/subrow>\n\n<\/section>\n\n<section name=\"what-is-dam-departments\"><subheadline-1 table-of-contents-exclude=\"false\">Which Departments and Teams benefit from DAM?<\/subheadline-1>\n<paragraph>In principle, any organization with a large quantity of assets can benefit from a centralized system.<\/paragraph>\n\n<paragraph>Since digital asset management software is meant to bring everyone together for brand consistency, seamless workflows and exceptional user experiences, clients deploy the system typically for users within the following teams:<\/paragraph>\n<bullet-list style=\"style-1\"><item><paragraph style=\"style-2\"><icon name=\"fa-mail-bulk\" color=\"purple\" size=\"s\"/><bold>Creative<\/bold>: Photographers, videographers, graphic designers, copywriters<\/paragraph><\/item>\n<item><paragraph style=\"style-2\"><icon name=\"fa-mail-bulk\" color=\"purple\" size=\"s\"/><bold>Marketing<\/bold>: Digital marketers, content strategists, global brand managers<\/paragraph><\/item>\n<item><paragraph style=\"style-2\"><icon name=\"fa-mail-bulk\" color=\"purple\" size=\"s\"/><bold>Media<\/bold>: Media planners, authors, publishers, editors, content engineers<\/paragraph><\/item>\n<item><paragraph style=\"style-2\"><icon name=\"fa-mail-bulk\" color=\"purple\" size=\"s\"/><bold>UX<\/bold>: UI/UX Designers, UX developers, researchers, web developers<\/paragraph><\/item>\n<item><paragraph style=\"style-2\"><icon name=\"fa-mail-bulk\" color=\"purple\" size=\"s\"/><bold>Quality Control<\/bold>: Digital asset managers, digital asset librarians, solutions architects<\/paragraph><\/item>\n<item><paragraph style=\"style-2\"><icon name=\"fa-mail-bulk\" color=\"purple\" size=\"s\"/><bold>Outside Collaborators<\/bold>: Freelance writers and designers, marketing partners<\/paragraph><\/item><\/bullet-list>\n\n<paragraph>It should be noted, however, that it can make a lot of sense to make the functionality available to other teams like product management or customer service. Even just a rollout of an intuitive search function within your DAM to the entire organization will enable everyone to find the content and information needed for their work.<\/paragraph><\/section>\n\n<section name=\"types\"><subheadline-1 table-of-contents-exclude=\"false\">How to Determine What Type of DAM Your Organization Needs<\/subheadline-1>\n<paragraph align=\"left\">In order to assess which DAM system your organization needs, you should first ask yourself the following questions:<\/paragraph>\n<subrow><subcolumn>\n<enumeration><item><paragraph align=\"left\">How many assets does our organization manage today? How/where are they managed?<\/paragraph><\/item>\n<item><paragraph align=\"left\">Which file types do we work with (e.g., MP4, 3D, PDF, INDD)?<\/paragraph><\/item>\n<item><paragraph align=\"left\">Can each person on my team easily find the files they need? Do we need permission settings for sensitive information?<\/paragraph><\/item>\n<item><paragraph align=\"left\">Are we using multiple separate systems for the same tasks (e.g., DropBox, Google Drive)?<\/paragraph><\/item>\n<item><paragraph align=\"left\">How do we ensure only brand compliant materials are used?<\/paragraph><\/item>\n<\/enumeration><\/subcolumn>\n\n<subcolumn><enumeration><item><paragraph align=\"left\">Does our agency also manage our digital assets? What costs are associated with this? <\/paragraph><\/item>\n<item><paragraph align=\"left\">Are we improving on the customer and brand experience in a measurable way?<\/paragraph><\/item>\n<item><paragraph align=\"left\">How prepared are we for the challenges of ongoing digital transformation?<\/paragraph><\/item>\n<item><paragraph align=\"left\">Should we look for an out-of-the box, DAM-only solution? Or define and follow a long term content management strategy that also encompasses product data?<\/paragraph><\/item><\/enumeration><\/subcolumn><\/subrow><\/section>\n\n<section name=\"types-2\"><paragraph align=\"center\">Depending on your answers to these first few considerations, our recommended next step is to scope out your business needs and timeline, then begin to research your options. Third party review sites that evaluate digital asset management tools in an agnostic manner such as <link url=\"https://www.gartner.com/reviews/market/digital-asset-management\" seo-title=\"Gartner, Digital Asset Management\" target=\"new-window\">Gartner<\/link>, <link url=\"https://go.forrester.com/blogs/tag/digital-asset-management/\" seo-title=\"Forrester, Digital Asset Management\" target=\"new-window\">Forrester<\/link>, <link url=\"https://www.realstorygroup.com/Reports/dam\" seo-title=\"Real Story Group, Digital Asset Management\" target=\"new-window\">Real Story Group<\/link>, <link url=\"http://researchinaction.de/what-we-do-3/marketing-automation-2\" seo-title=\"Research In Action: Vendor Selection Matrix Digital Asset Management\" target=\"new-window\">Research in Action<\/link>, <link url=\"https://www.g2.com/categories/digital-asset-management?__cf_chl_captcha_tk__=6215d3488a65f351af730102fc59146a60b40b47-1613127815-0-Ac93Qg7m_DKeQfsF04ZYqtE-YNpuTSzwi56jbtPjIv3_80xjGzsY-F0jNzhY5z_yRLmsCgdbCwYsE0DGcBkE0W36xjRBbhzjLsQU0XuhvBw4Kt0fNXhDFvjXo3x6wUYLOXvVOWOVg6H6qjyfl4LG15d6J-kyGTslV2eWg1HgLkI2dKVbOVwl1Svayi8gMn9IcVdFByX-d9Yxj3a5p_9okMmU1jPm6xpnTfRsGNPIIU5rQz8dAQqVf8UbnG37-MWhIkKX-0OD_LvYXc3l8giVrPx781NU8z8SNj1eo7azmfKTrY-1oQ9XPQWYony3f1X54AkChlyIicyh-h5R6DPpWZDYkw0iqP9Vr_sncdRwFr7yvFImG5XjIwaAy2GdI29HjgwiFtFoDJ1mieHGrWxfXyvDjVwf1-rgNJGniXBwzRB48SH_5ZbIlc_90hQTTyye5u_PpGGpo7urusu3ydfznZfmtTXZGp51NvK7pbZ-apEKjnd4zrtmE-0voX0LWaht4hLh6hqmcuCmCH0z_ykTr-zbNycC0KkkM_IhNA6a5YWC3XbsTQZjegoSvV_uTTXdJUk8sfHTtoEo4lnvq6-OY5_-EGJ2RlJz9jBpnrhl193qZmr-D81hzrEz8fNrm8PY-Q\" seo-title=\"G2, Digital Asset Management\" target=\"new-window\">G2<\/link>, and <link url=\"https://www.capterra.com/digital-asset-management-software/\" seo-title=\"Capterra, Digital Asset Management\" target=\"new-window\">Capterra<\/link> are great places to start. Additionally, vendor selection matrices are also a great source on comparative information, such as this one for 2021 from independent analyst Research In Action:<\/paragraph>\n<image-box border=\"false\" zoom=\"false\" align=\"center\" follow=\"follow\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/article/135924\" target=\"self\"><image aspect-ratio=\"flexible\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/136274\"/><\/image-box>\n<paragraph align=\"left\"><line-break/><\/paragraph>\n<call-to-action size=\"default\" follow=\"follow\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/article/135924\" seo-title=\"Research In Action: Vendor Selection Matrix Digital Asset Management: The Top 15 Global 15 Vendors 2021\" target=\"self\"><label>Download Global DAM Vendor Selection Matrix, 2021<\/label><\/call-to-action>\n\n<paragraph>Choosing a DAM-only vendor may suffice your needs today, but you should be aware that maturing out of your standalone system can happen in just a few years. A future-proof system integrates with <link xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/article/41659\" seo-title=\"censhare Product Information Management\" target=\"self\">product information management<\/link> and includes additional offerings such as <link xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/article/127816\" seo-title=\"censhare: Variants Management &amp; Targeting Module\" target=\"self\">variants management<\/link>, <link xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/article/128066\" seo-title=\"censhare Print Production Management Module\" target=\"self\">print production<\/link>, <link xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/article/128050\" seo-title=\"censhare Headless CMS\" target=\"self\">headless CMS<\/link>, and <link xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/article/128082\" seo-title=\"censhare Marketing Project Planning Module\" target=\"self\">marketing project planning<\/link>.<\/paragraph>\n\n<paragraph>If you\u2019re early in the DAM research phase, we also recommend checking out an educational session or two on <link url=\"https://www.henrystewartconferences.com/events\" seo-title=\"Henry Stewart Events, Digital Asset Management\" target=\"new-window\">Henry Stewart<\/link>, which has a strong community centered around DAM expertise and analysis.<\/paragraph><\/section>\n\n<section name=\"how\"><subheadline-1 table-of-contents-exclude=\"false\">How to Implement A Successful Content Strategy Using DAM<\/subheadline-1>\n\n<paragraph>Once you\u2019ve decided on the digital asset management platform that will meet your needs, it\u2019s time to implement your content strategy.<\/paragraph>\n\n<paragraph>At this point, you\u2019re likely to have completed an RFP process, scoped your initial project roadmap, and have the relevant DAM users set up within the system. Your DAM vendor\u2019s onboarding team should now be ready to help everyone get acquainted with the system through documentation, videos, and training calls. Ideally, you\u2019ll also have a dedicated project manager whose job is to ensure your solution be delivered on time, with high quality, and within budget.<\/paragraph>\n\n<paragraph>To help you further master your digital asset management system, we recommend having 2 - 4 champions of the system that can help pioneer and introduce future users with ease. One common roadblock is that some silo-based habits may need to be broken \u2013 such as sending updated digital assets via email or by direct message. In order to get the most out of your DAM, you\u2019ll want to encourage users to upload and collaborate through your central system. This may be rocky at first, but the reward of a fully implemented and adopted content hub will be worth it.<\/paragraph>\n\n<paragraph>For more tips, check out our post on <link xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/article/127908\" seo-title=\"censhare Blog: How to Deliver on Your Software Implementation\" target=\"self\">How to Deliver on Your Software Implementation<\/link>.<\/paragraph>\n\n<\/section>\n\n<section name=\"technology\">\n<subrow><subcolumn><subheadline-3 table-of-contents-exclude=\"false\">\"Hang on. What\u2019s a Semantic Network?\"<\/subheadline-3><paragraph>censhare\u2019s unique semantic database structure supports the creation of contextual relations between all kinds of digital objects, smartly and on the fly, enabling users to intuitively find digital assets they are looking for as well as discovering and amending related content as needed.<\/paragraph><call-to-action size=\"default\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" follow=\"follow\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/article/41709\" seo-title=\"censhare Technology\" target=\"self\"><label>Learn More<\/label><\/call-to-action><\/subcolumn><subcolumn><image-box border=\"false\" zoom=\"true\" placement-category=\"\" follow=\"follow\" target=\"self\"><image aspect-ratio=\"16-9\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" image-preset=\"m\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/49030\"/><\/image-box><\/subcolumn><\/subrow>\n<\/section>\n\n<section name=\"real-world\"><subheadline-1 table-of-contents-exclude=\"false\" align=\"center\">Real World Success Stories<\/subheadline-1>\n\n<paragraph>Learn from our clients how Digital Asset Management has helped them solve their content challenges.<\/paragraph><\/section>\n\n<section name=\"real-world-studies\">\n\n<subrow><subcolumn small=\"small\"><image-box border=\"true\" zoom=\"false\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"censhare:///service/assets/asset/id/97681\" seo-title=\"Spark44 for Jaguar Land Rover - censhare Customer Success Story\" target=\"self\"><image aspect-ratio=\"flexible\" alt-text=\"Accelerated Content - censhare Customer Success Story\" image-preset=\"m\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"Spark44 for Jaguar Land Rove- censhare Customer Success Story\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/103103\"/><\/image-box><\/subcolumn><subcolumn><subheadline-3><bold>Accelerated Content<\/bold><\/subheadline-3>\n<paragraph align=\"left\"><bold>Spark44<\/bold>, a client agency joint venture with Jaguar Land Rover (JLR), is using censhare to help save £55 million for JLR and speed up content production by 68%.<\/paragraph><\/subcolumn><\/subrow>\n\n\n <subrow><subcolumn small=\"small\" vertical-alignment=\"center\"><image-box border=\"true\" zoom=\"false\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"censhare:///service/assets/asset/id/109500\" seo-title=\"Steinberg - censhare Customer Success Story\" target=\"self\"><image aspect-ratio=\"flexible\" alt-text=\"Smart Content Repository Boosts Ecommercet - censhare Customer Success Story\" image-preset=\"m\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"Steinberg - censhare Customer Success Story\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/109510\"/><\/image-box><\/subcolumn><subcolumn>\n<subheadline-3><bold>Smart Content Repository Boosts Ecommerce<\/bold><\/subheadline-3>\n<paragraph align=\"left\"><bold>Steinberg<\/bold>, relies on censhare as a central company wide information management hub to underpin further rapid growth.<\/paragraph><\/subcolumn><\/subrow>\n\n<subrow><subcolumn small=\"small\" vertical-alignment=\"center\"><image-box border=\"true\" zoom=\"false\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"censhare:///service/assets/asset/id/124320\" seo-title=\"PLUS Retail - censhare Customer Success Story\" target=\"self\"><image aspect-ratio=\"flexible\" alt-text=\"Smarter Retail? It\u2019s in the Detail - censhare Customer Success Story\" image-preset=\"m\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"US Retailer - censhare Customer Success Story\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/136382\"/><\/image-box><\/subcolumn><subcolumn>\n<subheadline-3><bold>Taking Local Marketing To The Next Level<\/bold><\/subheadline-3>\n<paragraph align=\"left\">Supermarket chain <bold>PLUS Retail<\/bold> in the Netherlands depends on censhare\u2019s flexible content management to promote its stores locally.<\/paragraph><\/subcolumn><\/subrow>\n<\/section>\n\n<section name=\"real-world-link\"><call-to-action size=\"default\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" follow=\"follow\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/article/41738\" seo-title=\"censhare Customer Success Stories\" target=\"self\"><label>View More DAM Success Stories<\/label><\/call-to-action><\/section>\n\n\n<section name=\"censhare\"><subheadline-1 table-of-contents-exclude=\"false\" align=\"center\">censhare Digital Asset Management<\/subheadline-1>\n<paragraph align=\"center\">censhare Digital Asset Management (DAM) automates all those boring asset admin tasks leaving you free to focus on creating the optimal customer experience. Use the latest images, documents, graphics, media files, and other assets to create, edit and update any content. Link assets any way you want, add references and other vital information such as source or usage rights.<\/paragraph><\/section>\n\n<section name=\"featured-video\">\n<video-box align=\"left\" display=\"inline\"><video aspect-ratio=\"16-9\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/video/127076\" autoplay=\"false\"/><poster aspect-ratio=\"16-9\" alt-text=\"Transform your digital assets with censhare DAM\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/127075\" seo-title=\"censhare Digital Asset Management Product Video\"/><\/video-box><\/section>\n\n<section name=\"censhare-2\"><bullet-list style=\"style-1\">\n<item><paragraph style=\"style-2\"><icon name=\"fa-arrows-alt\" size=\"s\" color=\"purple\"/>Supports <bold>all file formats<\/bold> including video and 3D<\/paragraph><\/item>\n<item><paragraph style=\"style-2\"><icon name=\"fa-arrows-alt\" size=\"s\" color=\"purple\"/><bold>Bulk upload<\/bold> and export<\/paragraph><\/item>\n<item><paragraph style=\"style-2\"><icon name=\"fa-arrows-alt\" size=\"s\" color=\"purple\"/><bold>Automated<\/bold> import and export<\/paragraph><\/item>\n<item><paragraph style=\"style-2\"><icon name=\"fa-arrows-alt\" size=\"s\" color=\"purple\"/>Transfer of <bold>metadata<\/bold> (XMP, EXIF, IPTC)<\/paragraph><\/item>\n<item><paragraph style=\"style-2\"><icon name=\"fa-arrows-alt\" size=\"s\" color=\"purple\"/>Multi level <bold>duplicate checks<\/bold><\/paragraph><\/item>\n<item><paragraph style=\"style-2\"><icon name=\"fa-arrows-alt\" size=\"s\" color=\"purple\"/>Automated <bold>versioning<\/bold><\/paragraph><\/item>\n<item><paragraph style=\"style-2\"><icon name=\"fa-arrows-alt\" size=\"s\" color=\"purple\"/>Image and video <bold>version generation<\/bold><\/paragraph><\/item>\n<item><paragraph style=\"style-2\"><icon name=\"fa-arrows-alt\" size=\"s\" color=\"purple\"/><bold>Rule based<\/bold> archiving and de-archiving<\/paragraph><\/item>\n<item><paragraph style=\"style-2\"><icon name=\"fa-arrows-alt\" size=\"s\" color=\"purple\"/><bold>Full text search<\/bold> for all content and metadata, including smart, intuitive filters<\/paragraph><\/item>\n<\/bullet-list>\n\n<paragraph align=\"center\">censhare DAM provides a single record for each asset, that can be used by everyone. Each asset can be flexibly linked to any related information, such as target audience, source, usage rights, or other information, enabling your teams to intuitively search for any content.<\/paragraph>\n\n<call-to-action url-fragment=\"\" style=\"style-1\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" follow=\"follow\" seo-title=\"censhare Product Information Management\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/article/41659\" target=\"self\"><label>Learn More About censhare DAM<\/label><\/call-to-action><\/section>\n\n<section name=\"form-text\"><subheadline-2 table-of-contents-exclude=\"false\" align=\"left\"><icon name=\"fa-envelope-open-text\" color=\"purple\" size=\"l\"/> Stay Informed!<\/subheadline-2><paragraph align=\"left\">Subscribe to the censhare newsletter to receive monthly updates packed with industry insight, and analysis, industry expertise and customer experiences on all things integrated content management for DAM PIM and CMS.<\/paragraph><\/section>\n\n<section name=\"form\">\n\n<group style=\"style-1\"><paragraph>Our <link xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/article/14101\" target=\"new-window\">Terms of Use<\/link> and <link xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/article/14082\" target=\"new-window\">Privacy Policy<\/link> apply.<\/paragraph><\/group><\/section>\n\n\n\n\n\n\n\n<section name=\"\"><subheadline-1 table-of-contents-exclude=\"false\" style=\"style-1\" align=\"center\">Why is PIM Important?<\/subheadline-1><\/section>\n<section name=\"why\">\n<subrow><subcolumn small=\"small\"><image-box link=\"\" zoom=\"false\" follow=\"follow\" target=\"self\"><image aspect-ratio=\"flexible\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/131156\"/><\/image-box><\/subcolumn><subcolumn><paragraph style=\"style-2\">Whether you\u2019re a manufacturer, a retailer, media production organization, or a financial entity, the chances are you have product information (and lots of it) in use throughout your organization. The question is, is the most accurate, up-to-date version of that product information available for all who need it?<\/paragraph>\n\n<paragraph style=\"style-2\">Having a centralized PIM plays a large part in keeping teams on the same page with approved product information \u2013 no matter which channel each user is responsible for. This information may include items such as pricing, specs, images, packaging, video, and localized materials.<\/paragraph><\/subcolumn><\/subrow><\/section>\n\n<section name=\"\"><subheadline-1 table-of-contents-exclude=\"false\" style=\"style-1\" align=\"center\">Types of Information You Can Manage with a PIM<\/subheadline-1>\n<subrow><subcolumn><bullet-list style=\"style-1\">\n<item><paragraph style=\"style-2\"><icon name=\"fa-database\" color=\"purple\" size=\"s\"/><bold>Product Data<\/bold> - Such as SKUs, UPCs, information structure, product names, and product descriptions<\/paragraph><\/item>\n<item><paragraph style=\"style-2\"><icon name=\"fa-folder-tree\" color=\"purple\" size=\"s\"/><bold>Product Assets<\/bold> - Such as images or graphics, 3D, video, data sheets, and manuals\n<\/paragraph><\/item>\n<item><paragraph style=\"style-2\"><icon name=\"fa-info\" color=\"purple\" size=\"s\"/><bold>Product Specifications<\/bold> - Such as model or type, materials, warranty information, labels, awards, and dimensions<\/paragraph><\/item>\n<\/bullet-list><\/subcolumn>\n<subcolumn>\n<bullet-list style=\"style-1\"><item><paragraph style=\"style-2\"><icon name=\"fa-mail-bulk\" color=\"purple\" size=\"s\"/><bold>Marketing and Sales Material<\/bold> - Such as brochures, digital promotions and ads, and other collateral\n<\/paragraph><\/item>\n<item><paragraph style=\"style-2\"><icon name=\"fa-globe-americas\" color=\"purple\" size=\"s\"/><bold>Localization &amp; Translations<\/bold> - Such as pricing for various regions, measurement units, warnings and legal disclaimers, currency and language variants<\/paragraph><\/item><\/bullet-list><\/subcolumn><\/subrow>\n<\/section>\n\n<\/text>","actualReferences":[{"id":14082,"type":"article."},{"id":14101,"type":"article."},{"id":41659,"type":"article."},{"id":41709,"type":"article."},{"id":41738,"type":"article."},{"id":49030,"type":"picture."},{"id":103103,"type":"picture."},{"id":109510,"type":"picture."},{"id":124132,"type":"picture."},{"id":127075,"type":"picture."},{"id":127076,"type":"video."},{"id":127816,"type":"article."},{"id":127908,"type":"article."},{"id":128050,"type":"article."},{"id":128066,"type":"article."},{"id":128082,"type":"article."},{"id":131156,"type":"picture."},{"id":131715,"type":"picture."},{"id":135924,"type":"article."},{"id":136274,"type":"picture."},{"id":136382,"type":"picture."}],"keyVisual":"<key-visual type=\"none\" 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