Think locally, market globally: geo-targeting yields six times more engagement, meaning transcreating your content for different markets, languages and cultures is crucial to connecting with your audiences.

Ted Rubin is telling it straight in this whitepaper! He seems on a mission to get retail off the rocks and into calmer waters, emphasizing that customer relationships should be top of their agenda in many ways.

The increasing ways companies are organizing their marketing and how to work faster and smarter in the marketplace.