Many digital assets are also destined for print channels: catalogues, packages, in-store signage. Yet the assets are managed digitally. How do digital assets connect and power the offline consumer experience? In this session, we explore assets' downstream usage in traditional commerce, and look at how DAM can connect to physical asset collections and archives.
This webinar is part of an online series exploring in-depth how DAM powers the consumer experience. Via discussion, instructional materials, and case studies, the speakers and panellists look at how DAM feeds into the downstream applications that enable customer engagement.
DAM and the Consumer Experience
Session 4: DAM and the Physical World: Print, Packaging, Collections
- October 10, 2023, 5PM CEST