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censhare Roadshow: Channel First - Content Last? Why Your Marketing Needs to Rethink

In November 2016, we issued invitations to a series of business breakfasts held in Munich, Hamburg, Düsseldorf and Frankfurt and with over 300 interested individuals we discussed how to alter existing strategies and place content at the center of their processes.

With the aim of reaching customers across the board and as far as possible in real time, more and more technologies are being used in marketing. Whether it is CMS, DAM, PIM, CRM or marketing automation, interfaces integrate the data flow, but also lead to interruptions in media and process chains.

In addition, many companies organize their marketing for specific channels. Instead of centralizing content and processes and mapping them across the whole campaign, they are created and managed afresh for each channel. A silo mentality can cause content to get submerged in a particular channel, and the associated process differences hamper multiple usage.

In keynotes, customer and live presentations, participants gained vital inspirations aiding them to switch from current practices to implementing a 'content first - channel last' approach in their companies through the use of innovative technologies. We are happy to provide slides of the various presentations:

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