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Cool offers for your content

censhare was honored in being part of the important Gartner report Cool Vendors for Content Management in 2014. censhare is rewarded for its innovative ways to perform content production and distribution processes and to provide companies a coherent, unified approach to master their digitization strategy in almost all areas.

Gartner, a world-renowned market research and analysis company publishes its "Cool Vendor Reports” to inform about key technologies: The most innovative companies, products and services appear in these reports. Its information should help companies to separate rewarding innovations from being mere “hype" and to find vendors who really make a great move in the market development. A "Cool Vendor for Content Management" is therefore a company that offers its business customers innovative solutions that enable them to automate their complex content creation and its delivery in all channels. Complex content should now be cost-effective, in- time and on target, distributed in a diffuse community and on a variety of mobile devices. This requires stabile reproducible and repeatable processes in a structured and collaborative environment and a central data storage with automated plausibility check.

censhare stands for the vision of a complete and integrated solution landscape for communication and Marketing. This helps companies to process their information intelligently and to bring data intelligence in their communication: The automation of marketing and creative processes creates savings and efficiency potential, the personalization of relevant content for all channels allows a high level of customer loyalty and satisfaction.

Gartner Cool Vendors for Content Management, 2014

Cool vendors for content management provide IT and business buyers with innovative solutions to help them secure, share and facilitate complex content creation. Content is becoming increasingly complex along with the processes that use it, so enterprises need to consider new tools.

Key Findings

  • Sharing content across a wide community with a diverse set of mobile devices requires security, confidentiality and content data sovereignty to be addressed.

  • Complex documents can be created timelier and more cost-effectively in a structured and collaborative environment that automates the production process.

  • Interactive video experiences for the Web require videos to interconnect with multiple content sources and analytic systems to provide a clickable and navigation-friendly user experience.


Disclaimer:

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.