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Competitive capabilities in the information age

Dieter Reichert, CCO of censhare AG, gave a presentation on September 24, 2010 at the Createasphere Conference in New York. Statements such as “the half-life period of print is in the foreseeable future“ created a stir among the attending professionals.

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„People will have a digital reputation, their own personal digital brand, available through their online communities. We will seek their knowledge because we trust them. We trust their digital reputation more than we trust large publishers and media outlets", as censhare’s CCO Dieter Reichert outlined during his talk at the Createasphere Conference in New York. This year’s Createasphere Conference took place from September 23 to 24 at the The New Yorker Hotel in New York.

Dieter Reichert succeeded in captivating his audience. Statements such as “the half-life period of print is in the foreseeable future“ created a stir among the attending professionals. In future, the conventional distribution of information and its production as handled by media companies today will be entirely superseded by the Internet. In view of these developments a major shift in perspective is imperative now. Publishers must commit the right investments in order to be able to cope with entirely new online communication world.

Flexible companies that rapidly and efficiently respond to the altered competitive conditions of the information age will continue to maintain their market positions, as censhare’s CCO Dieter Reichert concluded his presentation in New York.

Two additional interviews, including one with Jeffrey Case of GlobeCast.com, will follow shortly.