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New on the IFRA 2006: The "Hybrid" Newspaper!

Newspaper publisher of the future

When we contemplated offering our censhare publishing system in the newspaper market - in addition to magazines and industrial publishing - we asked ourselves, "Which software does the newspaper publisher of the future need?"

There are of course, several fundamental levels on which this question can be considered. At the technical level, the crucial point is to quickly and effectively provide any content for arbitrary output channels. Whether for articles, ads, or product information: Texts, images, as well as audio and video files should be centrally managed, be linked as desired, and be available in any context, assuming users (employees, service providers, and customers) have sufficient privileges. In other words, a typical single source publishing task. Of course, a solution should standard technologies and standard software and as few interfaces as possible. And finally, new models for adding value for newspaper publishers will require a flexible software architecture. - These few thoughts created the foundation for censhare in the newspaper market.

Being somewhat skeptical of whether this deliberation (albeit complex enough) suffices, we tried to understand how the newspaper market will evolve in the next ten years. The following thoughts and ideas are meant to add another level and another point of view to this discussion, focusing more of the parameters set by the Internet Age and its internal rules. Let these thoughts take you to another aspect of the analysis. We are looking forward to a fruitful exchange of thoughts with you.