In search of new sales channels on the Internet
The federal Druck&Medien association staged the 1st ePrint-Portal-Forum on May 5 and 6, 2009 in Mainz. Printing specialists were attracted to the event platform and exchanged ideas and information on current developments in e-Printing in the course of presentations, workshops and discussions. Michael Leuuw, Key Account Consultant at censhare AG, delivered a presentation entitled “Navigating out of the Google-Galaxy – Demands on the communication of the future“ and provided an innovative outlook on the road ahead.
The 1st ePrint-Portal-Forum was hosted by the federal Druck&Medien association (bvdm) and ZIPCON Consulting. Printers and media services providers, as well as agencies formed the target groups. The hands-on presentations, in-depth workshops and lively discussions were well attended and addressed central issues such as markets, opportunities and approaches, as well as payment issues and sales, shop systems and portals.
Under the heading of “Best Practices“ Michael Leeuw’s presentation was entitled “Navigating the Google Galaxy – Demands on the communication of the future.“ The presentation was based on an outline of the evolution and changes in communication developed by Professor Stefan Gürtler, a lecturer at the renowned Nordwestschweiz specialist college. Proceeding on these findings, Michael Leeuw showed up solutions and potentials for future communication channels.
Further information on the event is available at www.print-media-forum.de.