March 31, 2011 censhare participated in the BISG NEXT Conference in New York City. The event was presented by the Book Industry Study Group, and included participation from industry leaders such as TATA Consultancy Services, censhare, and Publishers Weekly.
This unique conference provided an interactive workshop environment of Team Leaders interacting with smaller participant groups that were lead through a series of discussions topics: Identifying Your Customer, Defining Your Core Business, Developing Your Mobile Strategy, Developing Your Content Strategy, & Making Your Content Discoverable. Our Team Leaders included forward thinking experts like Michael Healy, Executive Director of the Books Rights Registry and Maureen McMahon, President & Publisher – Kaplan Publishing.
»If you listen carefully, you can see the future. The instantaneous ability to gather feedback from people within the industry and look ahead together with them provided invaluable insight. Our audience offered completely unbiased opinions from people in the industry as they face the digital chasm that lies ahead.«
John, Wicker, Publishing Segment Head, Media & Entertainment
TCS - Tata Consultancy Services Global Consulting Practice