Greater efficiency in marketing communication
Jürg Weber, CEO of censhare AG Switzerland, extended an invitation to the JURAworld of coffee in Niederbuchsiten for September 3, 2009. The 50 participants took in four presentations revolving around the topic of “Greater efficiency in the marketing communication area.“ Apart from Prof. Dr. Elke Theobald, Othmar Krienbühl, Director Logistics Swiss Re, and Stefan Krommer, managing director of Neue Medien hofmann infocom AG, Dieter Reichert, CMO of censhare AG, was among the speakers.
Othmar Krienbühl reported on the successful introduction of censhare at Swiss Re and gave a detailed account of the significant cost savings achieved. Prof. Dr. Elke Theobald, professor for advertising and market communication, who was honored with the Innovation Award IT in the “Business Intelligence“ category at the CeBit 2009 trade fair, spoke on the topic of marketing intelligence. She explained how marketing intelligence instruments can provide marketing departments with a better overview and transparency, and can help in making the right strategic decisions. As fourth speaker, Stefan Krommer provided valuable insights into single source publishing at the leading tour company Schmetterling Reisen.
The event was moderated by Manuela Stier, the publisher of the Swiss Wirtschaftsmagazin, who accompanied the participants through a stimulating and informative afternoon session. The day was rounded off by a guided tour of the interactive exhibition at JURAworld of coffee.