By using an integrated solution for the cross media creation of marketing and communication, all stakeholders remain informed across all channels. Images, audio and video files can be processed and content marketing enhanced. Health marketers who can easily find relevant assets with accurate usage rights cut costs and increase their output.
The authoring of product information, e.g. instruction leaflets or product flyers, can be split into smaller sections. These can consist of team, regional and product lines. In this way, the design and branding of websites and marketing materials is standardized internationally.
Consumer segmentation for strategic customer segments helps to optimize all marketing channels. By personalizing the way that customers are addressed, marketing is able to perfectly optimize customer communications.