The right system allows agencies to extend their portfolio and offer both content management and a segmented campaign approach. In this way, they are able to increase their output and the value of the services provided, achieving growth in sales and boosting customer loyalty.
Agencies require constant and internationally available access to their creative assets, shareable from any location. These assets can be created and maintained both locally and internationally via a central sharing point. Manual, labor intensive and error prone processes are now a thing of the past.
An intelligent system integrates all employees into a consistent workflow and manages all data flows in the background. Communication is centralized and teamwork is enhanced between colleagues, freelancers, sub-contractors, suppliers, customers and other external partners. The effective execution, management and analysis of relationship marketing activities are supported via analytics and automation.