Doug Eldridge manages marketing content from our US headquarters in Denver, Colorado. He started marketing for a DAM company because he thought it’d be easy, after all, once a dam is erected it’s saving the lives of anyone on one side and creating a wonderful lake for people on the other. Once he realized he was marketing for software company he became agile quickly and became a leading expert on semantic databases. While away from his DAM job he is a typical Coloradan, which means a lot of time in mountains and breweries.
As I wrote in a previous post, product information is becoming more and more entwined with digital asset management. Does it make sense to have a marketing team that can’t access the information of the products they’re trying to sell?