Thank you for attending ecosphere 2017. We were fortunate enough to have some great speakers and you can find out more about them below and download their presentations.
Rusty Warner is a Principal Analyst at Forrester Research, serving B2C Marketing Professionals. His research is focused on marketing technologies, including customer analytics, crosschannel campaign management, enterprise marketing platforms, real time interaction management, and digital customer experience delivery. You can read more on his blog
.
Theresa Regli is a marketing and branding technology analyst, strategist and market watcher with 20 years of IT industry experience. Author of Digital & Marketing Asset Management: The Real Story of DAM Technology and Practice
, considered a must read for DAM practitioners. Previously a principal and managing partner with Real Story Group, Theresa is now Chief Strategy Officer at KlarisIP.
Cathy McKnight
Co-founder and Vice President of Consulting and Operations of Digital Clarity Group
As a founding partner of Digital Clarity Group and leader of its enterprise consulting practice, Cathy helps organizations transform the way technology can enable business strategy and performance. In her current role, Cathy has helped dozens of companies realize their content and marketing/communication objectives.
Matthias Wesselmann is a board member of fischerAppelt AG, the largest German owner-managed communications agency for content, motion picture and digital marketing. Previously, the studied media scientist was responsible, among other things, for the international marketing of the Swiss furniture manufacturer Vitra. He is now chairman of the focus group Content Marketing at BVDW.
Temel Kahyaoglu is a board member of The Group of Analysts, a European market research company that is considered to be the alternative to major analysts from the US such as Gartner and Ventana. He has been working in the software sector since the beginning of 2000, and has been implementing and distributing media asset management systems with major industrial enterprises for many years.
Dieter Reichert is CEO and co-founder of censhare AG. Reichert founded various social institutions, and in 1992, he was the founder of Vision GmbH, which quickly became the most important system integrator for publishers in German-speaking countries and was sold to Quark Inc. Since 2001, Reichert has been responsible for the strategic development and global marketing of censhare.
Cathy McKnight, Co-founder and Vice President of Consulting and Operations of Digital Clarity Group, learn more
censhare: The Web CMS at Endress+Hauser. Challenges in the old World / Benefits of the new Paradigm
Andreas Camenzind, Head of eServices - Corporate Marketing Communication, Endress+Hauser Group Services, learn more
15:30
Product Information is Key to Commerce
The digital savvy consumer has an increased thirst for detailed product information, before they make a purchase, find out how managing and publishing product information is now critical to brands
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