There’s a reason why Colorado is known for its microbrew scene. Join the censhare team and a crew of other ecosphere days attendees for a fun networking event to break the ice. Take a tour through the Mile High City on party buses that will shuttle you from one brewery to the next so you can learn about the brewing process, the history of each brewery, and enjoy a pint or flight of beer at each stop on us! Hosted by Denver Brew Tours. If you are interested in joining, please contact Caroline Chang
to reserve your seat.
March 6th 2018
Welcome & Keynote
Rainer Heckmann, COO, censhare US
DAM has been quickly evolving for the past 25 years. Like most technology, the features that were associated with first and second generation DAMs would be considered basic functionality today. Dam began as a place to store media files and a database to find the assets then eventurally incorprorated workflows, taxonomy, editing, permissions and XML. Today, in DAMs third generation, a quality DAM also features a review and approval process, task management, reporting, translations and cross channel delivery, but what is in store for the fourth generation of DAM?
David Lipsey, Partner & CRO, KlarisIP
DAM 2020: A Clear Focus on the Past, and a Bright Future
sgsco Use Case
Bruno Schrappe, VP Digital Research & Development, sgsco
Creating, managing and distributing product content from CPG companies to a wide array of channels and retailers requires resources beyond traditional DAM and PIM solutions, especially on data architecture and transformations. The case study will present how sgsco bridges the gap between physical and digital content access points to consumers. censhare and its graph database will be showcased as a flexible content repository feeding distribution channels such as an online Product Library and API endpoints (leveraging XSL transformations) as well as integration to a data engine performing input and output data operations.
GoPro Use Case
Sarah Cervinski, Product Owner Content Management, GoPro
Understanding the need for a DAM solution for video production and implementing one early on, has allowed for success in the ability to scale and integrate the DAM as the company's needs grow and change. Matching the rapid growth of the company, handling more content from more users locally and globally, pre and post production workflow integrations, Rights Management integrations, integrating with publishing and marketing platforms can only be possible with a successful DAM solution at the center of it all. These are all good challenges to have and indications of an in-demand DAM. In this case study, the GoPro DAM Team will share GoPro's story of their on-going development, integrations, and roadmap for DAM.
Jonny Kaldor, CEO, Pugpig
Take control of your mobile engagement strategy! - While social media is vital for reaching huge audiences, the platform owners dictate the terms of business and leave brands fighting for attention amid a sea of other distractions. In this session Jonny will give an overview of the global mobile market and talk about ways in which brands can build their own platforms to engage their audiences directly.
From DAM to MAD – digital asset management in the age of customer experience management
Cathy McKnight, Co-founder and Vice President of Consulting and Operations of Digital Clarity Group
Digital asset management (DAM) needs to be more than just a place to store photos and videos. Today’s informed customers demand experiences with every interaction. So lets look at moving beyond just a content repository for digital assets, to a system - which you might call MAD, for marketing assets on demand - that consolidates content and assets from multiple sources to orchestrate the integrated, omnichannel experiences buyers now seek.
Metadata today and tomorrow: What you need to know to stay ahead of the game
Mindy J Carner, Senior Manager in Information Management with metadata and taxonomy specialty, Optimity Advisors
Understanding the impact that applying high quality, low quality, or no metadata to your digital assets and content will have on your digital ecosystem will mean the difference between a successful digital transformation or new product rollout, and the various pitfalls that many companies face including low or no user buy in, poor data quality, and unstructured business process. This session will cover some basics of metadata and then expound on how upstream and downstream data flows impact the entire lifecycle of your digital assets and content.
Droga5 Use Case
Jennifer Candelario, CIO, Droga5
The journey from decision stage to what we are doing now.
F.A. Davis Use Case
George Ricciardi, Director of Management Information Systems and Internet Services, F.A. Davis
Change management, how we succeeded and ROI presentation.
Day 1 Closing Remarks
Networking Dinner & Concert
Grab those extra business cards and come hungry! After the conclusion of Day 1, censhare will be hosting a dinner at Denver favorite, Ophelia’s Electric Soapbox, for an evening of live music and eclectic eats. Shuttles will be waiting outside The Art, a hotel and dinner venue to transport guests to and from.
Chris Leaman, Managing Director US, MSP International Services
This past year censhare partner, MSP, worked with a new client, Steinberg, to create their new PIM system. They needed to update their processes and integrate with multiple other systems. This discussion will focus on how the PIM system was implemented based on the standard censhare PIM structure and integrate into multiple systems.
Rainer will summarize the event with closing comments.
March 7 – 8
Thomas Kramer, Head of censhare Training , censhare AG
Join censhare’s Head of Training, Thomas Kramer, in an optional and free product training to understand the power and flexibility of censhare’s platform. This masterclass will be a deep dive focusing on both the web and Java client. To join, please indicate on the ecosphere days registration form