Supporting The Moment Of Sale

The emergence of ecommerce and the client’s desire for omnichannel content synchronization created an enhanced need for Kwikee to increase flexibility in the management of product data.

Today, Kwikee takes in product data from its own 'factory floor', where staff create and upload imagery and details. It also receives information programmatically from manufacturers’ own systems. For Kwikee’s clients, the censhare based platform means they can better manage their product content. They can then sell those products by assigning content to a specific retailer or sales channel, where it can automatically be sent and ingested in the correct data format.

In censhare, Kwikee has a faster, more flexible data core for its platform. The system holds more than 1.1 million images and over 9 million files, covering 420,000 products. It distributes data to 7,000 users of its online channel and to hundreds of retailers via an API gateway created in Microsoft Azure.

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.