Obsolete or long distance runners?
Today’s prosumers, as some believe, have the daggers under their cloaks that will finally put an end to print media, once and for all. According to this line of argumentation, the advent of prosumers, half consumers and half producers of content themselves, are superseding publishing houses and their functions. Gatekeepers, mediators - that was all necessary yesterday. Today, anybody can reach everybody at any time, without having to avail themselves of printing machines or television studios. And to the extent that everyone makes use of these potentials to communicate actively and independently gatekeepers will become superfluous, media monopolies and their power of shaping opinions will disappear, while authors and publishers will meld and merge and publishers will become a relic of the analog age. more