Day after day censhare meets and interacts with people with exceptional opinions, viewpoints and perspectives, whether on the future of communication, media and publishing or simply on the issues of our time. Our dialogs give you the opportunity to experience censhare in conversation with interesting personalities.
censhare dialog with Rüdiger Pläster
»Everyone is talking about how we live in an information society, which is characterised by information and communication technology permeating all areas of our lives and dominating the economy. More than half of Germany’s industrial production and over 80 per cent of the country’s exports depend on these technologies today. Isn’t it strange, then, that the management of information is still not centralised in many companies; that information technology is divided into categories instead of being understood as a unit; that we distinguish between marketing and PR or customer communication and the exchange of information between companies or between brand and product communication and so on?«
About Rüdiger Pläster
Rüdiger Pläster is Managing Partner of the consulting firm Driving Growth International headquartered in Frankfurt am Main. Since its inception in 2006 in London, driving growth international has been serving renowned companies and brands across Europe in the focus areas of costs, strategies and growth. Rüdiger Pläster studied computer science and business administration in Bonn. The focus of his work is on processes and costs in SMEs and large scale companies.